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ADScholars

Account Manager

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Job Description

Role Overview - Account Manager

We are looking for a results-driven Digital Marketing Account Manager with strong e-commerce experience to manage end-to-end digital performance and strategy for multiple client accounts. The role requires hands-on expertise across paid media, analytics, and conversion optimization, along with the ability to find out/implement actionable growth strategies.

Key Responsibilities

Own and manage e-commerce digital marketing accounts across platforms such as Google Ads, Meta, TikTok, and Marketplace media.

Develop and execute full-funnel strategies focused on traffic, conversion, and revenue growth

Plan, launch, and optimize performance campaigns including Search, Shopping, Performance Max, Paid Social, and Retargeting

Monitor key e-commerce KPIs: ROAS, CPA, AOV, conversion rate, revenue, and LTV

Lead budget allocation and pacing, ensuring efficiency and scalability

Analyze performance using GA4, Google Tag Manager, platform dashboards, and attribution tools

Collaborate with internal teams (creative, analytics, tech) to improve creative performance and landing page conversion

Prepare weekly/monthly performance reports with clear insights and recommendations

Act as the primary point of contact for clients, managing expectations and driving strategic conversations

Lead, mentor, and develop a team of performance executives and specialists

Allocate work, set priorities, and ensure high-quality delivery across accounts

Conduct regular performance reviews, training sessions, and skill development plans

Provide hands-on guidance on campaign structure, optimization, and troubleshooting

Required Skills & Experience

6+ years of experience in digital performance marketing, with strong e-commerce focus

Hands-on experience with Google Ads (Search, Shopping, PMax) and Paid Social platforms

Proven experience driving online sales and revenue growth

Strong understanding of tracking, pixels, and conversion setup (GA4, GTM, Meta, TikTok)

Ability to interpret data and turn insights into commercial recommendations

Experience managing multiple accounts and stakeholders simultaneously

Excellent communication, presentation, and client-management skills

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About Company

Job ID: 138359083