Account Group Head

Location: Sultanpur, New Delhi (On-site)

Company: The Cocktail Story (TCS)

The Cocktail Story is a leading 360° experiential marketing agency specializing in alco-bev brands. We operate across strategy, design, fabrication, digital, and large-scale brand experiences, working with some of the most premium brands in the industry.

With offices across Delhi, Mumbai, Bangalore, Hyderabad, and Goa, we deliver high-impact campaigns, IPs, and on-ground activations at scale.

We are looking for a Group Account Director / Head – Client Servicing to lead key client relationships, drive business growth, and oversee end-to-end delivery of projects.

This is a business leadership role, responsible for:

• Owning client partnerships
• Driving revenue and growth
• Leading internal teams across multiple projects

The role requires someone who understands both creative + commercial + execution.

• Act as the primary lead for key clients and accounts
• Build strong, long-term relationships with brand teams and stakeholders
• Be the go-to strategic partner for clients across campaigns and projects
• Drive client satisfaction, retention, and account growth

• Identify and convert new business opportunities within existing and new clients
• Lead pitches, presentations, and proposal development
• Drive account expansion and upselling across services (digital, on-ground, IPs)
• Own revenue targets and growth for assigned accounts

• Translate brand briefs into strong campaign ideas and solutions
• Work closely with strategy and creative teams to shape proposals
• Ensure all work aligns with brand positioning and objectives
• Bring proactive ideas to clients beyond briefs

• Oversee end-to-end execution of campaigns and events
• Ensure timelines, quality, and deliverables are met
• Work closely with operations, production, and design teams
• Step in to resolve challenges and ensure smooth delivery

• Lead budgeting, costing, and proposal structuring
• Ensure profitability across projects
• Negotiate with clients on commercials and scope
• Maintain strong control over margins

• Lead and mentor client servicing teams
• Ensure clarity of roles, responsibilities, and deliverables
• Build a strong, accountable, and high-performing team
• Act as a bridge between clients and internal teams

• Work closely with:
• Creative & Design
• Operations & Production
• Digital Team
• Ensure alignment across all departments for seamless execution

• 7–12+ years of experience in client servicing / account management (agency side)
• Strong experience in experiential, events, or integrated marketing
• Proven track record in handling large clients and growing accounts
• Strong understanding of commercials, costing, and negotiations
• Excellent presentation and communication skills
• Leadership experience managing teams

• A business-first thinker, not just a servicing person
• Someone who can own clients like their own business
• Strong mix of strategy + execution + commercials
• High ownership, fast-moving, solution-oriented mindset

• Work with leading alco-bev brands
• Lead large-scale campaigns and IPs
• Direct exposure to founder and business strategy
• High-growth, high-impact environment