About SpotDraft.
SpotDraft is on a mission to help legal and business teams move faster, together. Our AI-powered contracting platform is redefining how companies manage contracts, and our story deserves to be told in creative, human, and memorable ways.
As ABM Manager, you will own integrated, multi‑channel campaigns for priority accounts, working across marketing and sales to drive pipeline. This is a jack‑of‑all‑trades role requiring strong project management and a solid grasp of how channels work together.
Top Outcomes:
- Build and execute integrated, multi-channel campaigns that consistently drive qualified pipeline for priority segments and accounts
- Establish a repeatable campaign planning and execution framework across marketing and sales
- Improve conversion from marketing programs to SDR engagement and sales opportunities
- Create clear performance visibility across campaigns tied to demand and pipeline goals
- Launch and refine targeted ABM motions for high-value accounts
Day to Day:
- Plan and execute integrated campaigns across email, paid, content, and other relevant channels
- Coordinate with channel owners (email, paid, content, etc.) to deliver cohesive campaigns end-to-end
- Work closely with SDRs and sales teams to translate 1-to-many programs into effective 1-to-1 outreach plays
- Partner with content, RevOps/DevOps, and cross-functional teams to enable campaign success
- Track, analyze, and report campaign performance against pipeline and revenue goals
- Continuously optimize messaging, sequencing, and channel mix based on performance data
- Support and execute targeted ABM initiatives for high-value accounts (where relevant)
Requirements:
Must-Have
- 3–5 years of experience in B2B demand generation or integrated marketing
- Proven experience running multi-channel campaigns (not limited to a single channel)
- Strong project management skills: scoping, planning, timeline management, and stakeholder coordination
- Experience working closely with SDR and sales teams on shared campaigns and plays
- Strong understanding of demand generation fundamentals and pipeline creation
- Ability to align multiple stakeholders and channels toward a unified campaign objective
- Hands-on experience with HubSpot (Marketing Hub and/or CRM)
Nice-to-Have
- Experience executing targeted ABM campaigns for high-value accounts
- Background in SaaS or B2B software
- Familiarity with LinkedIn Sales Navigator or similar prospecting tools
- Comfort working across common marketing and CRM tools
Why SpotDraft
- Brilliant teammates—Work with some of the sharpest minds in legal tech.
- Expand your network—Interact with top founders, investors, and industry leaders.
- Real impact—Take ownership of projects and see your work in action.
- Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.
Our Core Values
- Our business is to delight Customers
- Be Transparent. Be Direct
- Be Audacious
- Outcomes over everything else
- Elevate each other
- Be Passionate. Take Ownership.
- Be 1% better every day
All candidates personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.
- SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status
