Social Media Marketing Manager

Who do we want to join our team

All of us spend hours on social media platforms of our choice – from endless scrolling to sharing relatable content with friends. This role is about managing and creating the kind of content that people like to share. Now you would probably go on to say – but banks are so boring! Why would anyone follow or engage with a Bank But that is exactly what we want to change.

We want to make following our Bank's social handles, engaging, informative and worth spending time on.

This role is all about curating the vibe and keeping the digital scene buzzing. It's for that creative force who blends savvy content ideas with sharp strategy, making sure every post feels fresh, relatable, and undeniably fun. Bring a modern, agile mindset that challenges old habits, replacing them with fresh, innovative approaches that truly connect with today's audience

A Day in the Life of a Social Media Manager at the Bank

The day kicks off with a scroll through the latest Instagram stories and reels to catch what's trending.

The focus shifts to YouTube, where you dive into comment threads, fine-tune video details, and brainstorm bold ideas that break away from the norm. And finally, to Facebook to review post-performance.

Responsibilities:

• Content Strategy: Develop and execute a comprehensive content strategy for Bank's social media handles
• Reels: Create engaging and informative reels that deliver solutions to common problems in an interesting way.
• Customer Engagement: Engage with customers through comments, messages, and community interactions
• Collaboration: Collaborate with cross-functional teams, including brand, marketing, product, to gather information, address customer pain points, and create content that meets customer needs.
• Analytics and Reporting: Monitor channel performance, track key metrics, and analyze viewer behavior to identify opportunities for improvement. Provide regular reports on the channel's growth and performance.
• Channel Promotion: Implement strategies to increase community base, views, and engagement on the Bank's

Work Experience

• 5+ years of experience in a digital marketing – social media management
• Appreciation of Social Media Management + Updated on the latest digital marketing trends, platforms
• Proven experience briefing and working with Agencies, Media, Influencers, Creative teams

Qualifications and Skills

• Bachelors/master's degree or equivalent in a relevant subject area
• Proven experience in managing large social media handles
• Excellent communication skills, both written and verbal, with the ability to convey complex information in a clear and concise manner.
• Customer-centric mindset and a passion for delivering exceptional customer experience.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Creative thinking and problem-solving skills to develop innovative solutions for customer support challenges
• Ability to work collaboratively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Attention to detail and strong organizational skills to meet deadlines and ensure content quality.