Role
3D Generalist (AR/VR/XR)
Company
Ctruh
Location:
Bangalore
Role Overview
Ctruh is looking for a highly skilled and detail-oriented 3D Generalist to build immersive, high-performance assets for AR, VR, and XR experiences. In this role, you will work at the intersection of design, technology, and storytellingcreating real-time optimized 3D assets that power next-generation digital experiences.
Working closely with product, design, and engineering teams, you will take ownership of the end-to-end 3D asset pipeline, from concept to deployment. This role requires a strong balance of visual quality, performance optimization, and technical execution, making it ideal for someone who thrives in a fast-paced, product-driven startup environment.
Key Responsibilities
- End-to-End 3D Asset Creation
Design and develop high-quality 3D models, environments, and props for AR/VR/XR platforms
Handle the complete pipeline: modeling, UV mapping, texturing, lighting, and rendering
Ensure assets meet both aesthetic and functional requirements
- Real-Time Optimization & Performance
Optimize assets for real-time rendering across web and XR platforms
Maintain efficient topology, low-poly structures, and optimized textures
Ensure smooth performance across devices without compromising visual fidelity
- Material & Texture Development
Create physically-based rendering (PBR) materials using industry-standard workflows
Develop high-quality textures using tools like Substance Painter and Photoshop
Maintain consistency in materials across different assets and scenes
Build immersive environments with strong lighting, composition, and visual storytelling
Set up scenes optimized for real-time engines such as Unreal Engine
Ensure visual consistency across projects and platforms
- Asset Export & Pipeline Management
Export and manage assets in .glb/.gltf formats for web and XR compatibility
Maintain structured asset libraries and version control practices
Ensure seamless integration with development pipelines
- Cross-Functional Collaboration
Work closely with design, product, and engineering teams to deliver integrated experiences
Translate creative concepts into technically feasible 3D assets
Support developers in integrating assets into interactive environments
What Were Looking For
- Must-Have Skills & Experience
3+ years of experience as a 3D Generalist or similar role
Strong Proficiency In
Blender
Substance Painter
Adobe Photoshop
Unreal Engine (basic to intermediate)
Solid Understanding Of
PBR workflows
Real-time rendering and optimization
Lighting, composition, and scene design
Hands-on experience with .glb/.gltf workflows
Ability to independently manage the end-to-end 3D asset lifecycle
Experience working with WebXR, AR, or VR platforms
Basic knowledge of animation workflows (rigging, keyframes, interactions)
Familiarity with interactive 3D pipelines and real-time engines
Experience in product visualization, e-commerce, or virtual environments
Understanding of performance constraints across browsers and devices
Who Can Apply
Candidates with 3+ years of relevant experience
Freshers with exceptional portfolios showcasing real-time 3D work
Individuals passionate about immersive technologies (AR/VR/XR)
Builders who enjoy working in fast-paced, high-ownership environments
What Success Looks Like In Year 1
Delivery of high-quality, production-ready 3D assets across multiple projects
Significant improvement in asset optimization and performance benchmarks
Strong collaboration with cross-functional teams enabling faster releases
Establishment of scalable workflows for asset creation and managemen
Contribution to visually compelling, real-world immersive experiences
Why Join Ctruh
Work on cutting-edge AR/VR/XR products shaping immersive commerce
High ownership with the opportunity to influence product experiences
Direct collaboration with founders and core team
Fast-paced startup environment with real impact
Opportunity to build a strong portfolio of real-world immersive projects
Location & Work Culture:
Location: HSR Layout, Bengaluru
Schedule: 6 days working (5 days in-office, Saturdays WFH)
Culture: High ownership, fast execution, builder-first mindset
Team: Young, ambitious, and product-driven
Compensation
Competitive salary based on experience
Performance-driven growth opportunities
Exposure to cutting-edge immersive tech ecosystem
Ideal Candidate
You are a hands-on 3D artist and problem solver who understands both visual storytelling and technical constraints. You can create a stunning 3D asset in the morning and optimize it for real-time performance by the afternoon. You take ownership, move fast, and are excited about building the future of immersive experiences at Ctruh.
