visual direction , Instagram Reels, Short-form video formats, Trend Hunting, visual storytelling, Hook Strategy, Text overlays, Audio triggers, Batch Strategy, B-roll references, Concept Architecture, Pacing notes, Graphics, Performance Analysis

testimonials , Founder expert-led content, Problem solution videos, UGC concepts, Creator storytelling, Organic-style UGC, Product demonstrations, Direct-response ads, Multiple hook and CTA variations

Jasper, Meta Ads Manager, Google Ads, AI tools, ChatGPT, basic analytics, creative strategy, Claude, performance copywriting

google sheets , Excel, storytelling ads, CTR, competitor research, CAC, creative testing, AOV, static vs video performance, LTV, reels, performance metrics, Meta Ads Manager, ugc, campaign structure, content formats, ROAS, ad libraries, funnel analysis, creative benchmarking

editing and designing software, Research Skills

social video , Campaign Ideation, Audience Insights, Brand Storytelling, Microdrama Ads, Content Strategy, Localisation, Short-form Scriptwriting, Creative Direction, Voice Building, Cross-functional Collaboration, Format Development

User Research, performance marketing, content growth, creative strategy, ad creatives

visual direction , Research, Script Writing, Collaboration, Copywriting, Creative Leadership, Campaign Planning, Ideation

Writing, Brand Storytelling, Communication, Content Marketing, Content Strategy