About AssessPrep

At AssessPrep, we're not just building software – we're building the future of learning. Our mission is to empower K-12 schools worldwide with cutting-edge technology to make assessments more meaningful and improve learning outcomes.

AssessPrep is an all-in-one assessment platform that enables schools to create, deliver, and grade assessments digitally, saving teachers valuable time and allowing them to focus on what matters most: their students.

AssessPrep in Numbers:

Trusted by 600+ international schools in 75+ countries
Empowering 20,000+ teachers and 200,000+ students
Facilitating over 1M student submissions annually
70%+ annual growth rate
Annual churn <3%
50,000+ trees saved

What You'll Do

As the Marketing Manager – Content Strategy & Copywriting, you will play a pivotal role in driving our content marketing strategy while also leading copy development across communication channels. You will work cross-functionally with marketing, design, and product teams to execute impactful campaigns that elevate our brand and drive engagement.

1. Content Strategy & Planning

Contribute to the development and execution of the overall content marketing strategy.
Conduct research on industry trends, competitor activities, and customer insights to identify new content opportunities.
Help plan and manage the editorial calendar to maintain a consistent flow of high-quality, targeted content.
Analyze content performance metrics and make data-driven recommendations to optimize future strategies.

2. Copywriting & Brand Voice

Craft persuasive, clear, and engaging copy across platforms – including websites, emails, landing pages, product descriptions, case studies, ads, and more.
Ensure all content aligns with AssessPrep's tone, style, and messaging guidelines.
Collaborate on brand voice development and consistently reflect it across all touchpoints.
Support product launches and marketing campaigns with compelling messaging and storytelling.

3. Email Marketing Management

Plan and execute email marketing campaigns: newsletters, promotional blasts, and nurture sequences.
Manage email segmentation, list hygiene, and automation workflows using relevant tools.
Monitor email KPIs (open rates, CTRs, conversions) and optimize performance.

4. Social Media Marketing & Community Engagement

Develop, schedule, and publish engaging content across social media channels (LinkedIn, Twitter/X, Facebook).
Monitor conversations, respond to comments/messages, and foster community interaction.
Track social media performance metrics and recommend improvements to increase reach and engagement.

What We're Looking For

Experience: 6+ years in content strategy, copywriting, or marketing communications, ideally in SaaS or edtech environments.
Strategic Thinking: Ability to shape and execute content plans that align with business goals.
Leadership: Strong collaboration and mentoring skills to support junior writers or freelancers.
Creative Flair: Ability to craft narratives that captivate, convert, and differentiate.
Analytical Acumen: Comfort using data to measure impact and guide improvements.
Tech-Savvy: Proficiency with email automation platforms, SEO tools, CMSs, and analytics dashboards.
Detail-Oriented: High bar for copy quality, accuracy, and consistency.

A Typical Week Might Include

Brainstorming and planning new content themes and calendar items for the next quarter.
Writing and reviewing copy for a product update launch across web, email, and social channels.
Analyzing last week's email campaign performance and preparing insights for iteration.
Hosting a cross-functional meeting with product and design to align on a campaign brief.
Engaging on LinkedIn with the educator community to share updates and spark discussion.

Grow With Us

At AssessPrep, you'll be encouraged to explore growth paths such as:

Content Strategy Lead: Own long-term vision and storytelling across channels.
Creative Director: Guide holistic creative direction and brand messaging.
Marketing Lead: Oversee broader campaign strategy, team leadership, and performance marketing.

Benefits

Flexible working hours
Comprehensive health insurance (including family)
Access to a professional development learning budget
Monthly wellness and fitness allowance

Ready to Join Us

Apply via LinkedIn or send your resume to [HIDDEN TEXT]. We're excited to meet passionate storytellers and strategic thinkers who want to transform education with us.

Join us in shaping the future of learning!

Marketing Manager - Content Strategy and Copywriting