Marketing Manager - Content Strategy and Copywriting

At AssessPrep, we're not just building software – we're building the future of learning. Our mission is to empower K-12 schools worldwide with cutting-edge technology to make assessments more meaningful and improve learning outcomes.

AssessPrep is an all-in-one assessment platform that enables schools to create, deliver, and grade assessments digitally, saving teachers valuable time and allowing them to focus on what matters most: their students.

AssessPrep in Numbers:

• Trusted by 600+ international schools in 75+ countries
• Empowering 20,000+ teachers and 200,000+ students
• Facilitating over 1M student submissions annually
• 70%+ annual growth rate
• Annual churn <3%
• 50,000+ trees saved

As the Marketing Manager – Content Strategy & Copywriting, you will play a pivotal role in driving our content marketing strategy while also leading copy development across communication channels. You will work cross-functionally with marketing, design, and product teams to execute impactful campaigns that elevate our brand and drive engagement.

• Contribute to the development and execution of the overall content marketing strategy.
• Conduct research on industry trends, competitor activities, and customer insights to identify new content opportunities.
• Help plan and manage the editorial calendar to maintain a consistent flow of high-quality, targeted content.
• Analyze content performance metrics and make data-driven recommendations to optimize future strategies.

• Craft persuasive, clear, and engaging copy across platforms – including websites, emails, landing pages, product descriptions, case studies, ads, and more.
• Ensure all content aligns with AssessPrep's tone, style, and messaging guidelines.
• Collaborate on brand voice development and consistently reflect it across all touchpoints.
• Support product launches and marketing campaigns with compelling messaging and storytelling.

• Plan and execute email marketing campaigns: newsletters, promotional blasts, and nurture sequences.
• Manage email segmentation, list hygiene, and automation workflows using relevant tools.
• Monitor email KPIs (open rates, CTRs, conversions) and optimize performance.

• Develop, schedule, and publish engaging content across social media channels (LinkedIn, Twitter/X, Facebook).
• Monitor conversations, respond to comments/messages, and foster community interaction.
• Track social media performance metrics and recommend improvements to increase reach and engagement.

• Experience: 6+ years in content strategy, copywriting, or marketing communications, ideally in SaaS or edtech environments.
• Strategic Thinking: Ability to shape and execute content plans that align with business goals.
• Leadership: Strong collaboration and mentoring skills to support junior writers or freelancers.
• Creative Flair: Ability to craft narratives that captivate, convert, and differentiate.
• Analytical Acumen: Comfort using data to measure impact and guide improvements.
• Tech-Savvy: Proficiency with email automation platforms, SEO tools, CMSs, and analytics dashboards.
• Detail-Oriented: High bar for copy quality, accuracy, and consistency.

• Brainstorming and planning new content themes and calendar items for the next quarter.
• Writing and reviewing copy for a product update launch across web, email, and social channels.
• Analyzing last week's email campaign performance and preparing insights for iteration.
• Hosting a cross-functional meeting with product and design to align on a campaign brief.
• Engaging on LinkedIn with the educator community to share updates and spark discussion.

At AssessPrep, you'll be encouraged to explore growth paths such as:

• Content Strategy Lead: Own long-term vision and storytelling across channels.
• Creative Director: Guide holistic creative direction and brand messaging.
• Marketing Lead: Oversee broader campaign strategy, team leadership, and performance marketing.

• Flexible working hours
• Comprehensive health insurance (including family)
• Access to a professional development learning budget
• Monthly wellness and fitness allowance

Apply via LinkedIn or send your resume to [Confidential Information]. We're excited to meet passionate storytellers and strategic thinkers who want to transform education with us.

Join us in shaping the future of learning!