Gtm, Sql, Firebase, Excel, negative keywords, cohort CAC LTV modelling, lag-curve analysis, quantitative fluency, conversion event architecture, value-based bidding, attribution logic, sales-assisted lead-gen funnel, GCLID-based attribution troubleshooting, offline conversion import, GA4, match-type strategy, Quality Score levers, Search P-max campaign structuring, Sheets, campaign levers to improve CAC, Singular

roi optimization , attribution , Myntra Ads, Flipkart Ads, Budget Planning, performance forecasting, bidding strategies, Myntra Insights, Amazon Pi, Flipkart Insights, Amazon Ads, performance marketing fundamentals

scriptwriting , Meta Ads Manager, Video creative, Performance marketing, creative strategy, Creative quality standards, Content direction

Shopify, Sql, CPM, Hotjar, CTR, Klaviyo, CAC, Claude, VWO, LTV, Mixpanel, Zapier, Metabase, ChatGPT, Meta Ads Manager, Cpc, ROAS, Microsoft Clarity, GA4, Google Ads Search