Location: Mira Road, Mumbai

Experience: 3 to 6 Years

Employment Type: Full-time

Job Summary

We are looking for a creative and result-oriented Digital Marketing Executive with experience in political campaigns and digital communications. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to strengthen the online presence of political leaders, campaigns, and organizations. The role requires expertise in content creation, social media marketing, audience engagement, paid campaigns, and online reputation management.

Key Responsibilities

Digital Marketing Strategy & Execution

Develop and execute digital marketing strategies aligned with campaign objective
Plan and manage integrated digital campaigns across social media, search engines, websites, email, and messaging platform
Monitor campaign performance and optimize strategies to maximize reach and engagement

Social Media Management

Manage and grow social media platforms including Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and WhatsApp Channel
Create content calendars and ensure timely publishing of post
Engage with followers and build an active online community

Content Creation & Copywriting

Create compelling content including captions, blogs, speeches, press releases, videos, reels, and campaign creative
Coordinate with designers and videographers to produce high-quality digital content
Ensure messaging is consistent with campaign objectives and brand guideline

Paid Digital Campaign

Plan, execute, and optimize paid advertising campaigns on Meta, Google, YouTube, and other digital platform
Manage campaign budgets and improve ROI through continuous optimization
Track key metrics such as reach, engagement, conversions, and cost per result

Audience Growth & Engagement

Develop strategies to increase followers, engagement, and supporter participation
Monitor audience insights and implement initiatives to improve digital outreach
Build strong engagement through interactive campaigns and community management

Online Reputation & Crisis Management

Monitor online conversations and public sentiment
Respond promptly to comments, messages, and emerging issue
Coordinate with stakeholders to manage crisis communication effectively

Analytics & Reporting

Track digital marketing performance using Google Analytics, Meta Business Suite, and other reporting tool
Prepare regular reports with actionable insights and recommendation
Analyse campaign effectiveness and suggest improvements

Team Collaboration

Work closely with campaign managers, content writers, graphic designers, videographers, and media team
Coordinate with external agencies and vendors when required

Trend Monitoring & Innovation

Stay updated with the latest digital marketing trends, political communication strategies, and platform algorithm change
Recommend innovative ideas to improve campaign performance and audience engagement
Willing to travel occasionally for campaign events, rallies, video shoots, public meetings, and political activities

Requirements

Bachelor's degree in Mass Media, Marketing, Communications, Journalism, or a related field
3 to 6 years of experience in Digital Marketing and Social Media Management for political campaigns, political leaders, or political organizations is mandatory
Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Canva, Adobe Creative Suite, and social media scheduling tools
Strong understanding of SEO, SEM, email marketing, and digital campaign management
Experience in planning and executing paid social media campaigns
Excellent content writing and copywriting skills in English and regional languages (preferred)
Strong analytical and problem-solving skills with the ability to interpret campaign performance metrics
Excellent communication, coordination, and stakeholder management skill
Creative mindset with an eye for design, storytelling, and digital engagement
Ability to work in a fast-paced political campaign environment and meet tight deadlines.

Digital Marketing Executive - Political Campaign