About the Role

We're looking for a Social Media Strategist to build and scale Condé Nast India's B2B content engine.This person will own the full loop - strategy, creative, execution, and performance, to position Condé Nast India as a thought leader among brand marketers, media buyers, and industry stakeholders.

Key Responsibilities

Own the B2B content calendar and posting strategy across LinkedIn and Instagram
Translate business priorities (brand studio work, events, research, leadership visibility) into platform-native content
Conceptualize and create/co-create content — carousels, reels, short-form video, static posts, thought-leadership posts
Write sharp, on-brand copy for captions, hooks, and executive/leadership posts
Track, analyze, and report on performance (reach, engagement, follower quality, lead/inbound signal) and iterate based on data
Stay ahead of platform algorithm changes, formats, and B2B content trends; bring in fresh ideas proactively
Collaborate with design, sales, and leadership to source content
Manage content approvals, publishing cadence, and community engagement/moderation

Skills & Experience Required

1. Creative & Content Making

Strong eye for visual storytelling; comfortable briefing designers or creating content independently Deep, hands-on understanding of LinkedIn and Instagram — algorithm behaviour, format performance, native features
Knows how B2B content differs from B2C — tone, cadence
Sharp copywriting skills, able to write for both feed and executive voice
Ability to spot trends and adapt them for a B2B context

2. Platform Understanding

, and audience behaviour
Familiarity with the Luxury/media/advertising/marketing industry ecosystem is good to have

3. Strategy & Planning

Ability to build a content calendar tied to business goals, not just post frequency
Understands funnel thinking — awareness vs. engagement vs. lead-driving content

4. Performance & Analytics

Comfortable with native analytics (LinkedIn Analytics, Meta Business Suite)
Can read data and translate it into actionable next steps, not just report numbers
Understanding of how social performance ties to broader marketing/business KPIs

5. Other

2–3 years of relevant experience, preferably in B2B, media, or a fast-paced content/marketing environment
Strong project management and stakeholder coordination skills

Social Media Strategist, Commercial Marketing