Must-Have Skills

• 5–8 years of experience in CRM / Lifecycle / Retention Marketing

• Strong hands-on experience with:

o WhatsApp marketing platforms

o Push notification tools (Web + App)

• Deep understanding of:

o CuMust-Have Skills

• 5–8 years of experience in CRM / Lifecycle / Retention Marketing

• Strong hands-on experience with:

o WhatsApp marketing platforms

o Push notification tools (Web + App)

• Deep understanding of:

o Customer lifecycle & retention strategies

o Segmentation and personalization

• Data-driven mindset with strong analytical skills

• Experience in eCommerce / D2C / App-based businesses

________________________________________

Good-to-Have

• Experience in Agri / Rural consumer behavior

• Familiarity with tools like:

o Clevertap / MoEngage / WebEngage / Gupshup

• Understanding of vernacular content strategy

• Experience working with referral/viral growth loops

________________________________________

KPIs / Success Metrics

• Repeat purchase rate / Retention %

• Revenue from owned channels

• WhatsApp CTR, CVR, and ROI

• Push notification performance (CTR, open rate)

• Activation rate (new users first purchase)

• Referral contribution to new users

________________________________________

stomer lifecycle & retention strategies

o Segmentation and personalization

• Data-driven mindset with strong analytical skills

• Experience in eCommerce / D2C / App-based businesses

________________________________________

Good-to-Have

• Experience in Agri / Rural consumer behavior

• Familiarity with tools like:

o Clevertap / MoEngage / WebEngage / Gupshup

• Understanding of vernacular content strategy

• Experience working with referral/viral growth loops

________________________________________

KPIs / Success Metrics

• Repeat purchase rate / Retention %

• Revenue from owned channels

• WhatsApp CTR, CVR, and ROI

• Push notification performance (CTR, open rate)

• Activation rate (new users first purchase)

• Referral contribution to new users

________________________________________

Retention Marketing Manager