Digital Marketing Job Description

Level: Executive / Assistant Manager

Location: Kolkata (Head Office)

Experience: 2–6 years hands-on digital marketing.

Education: Any Graduate; background in marketing, mass communication or design is helpful

Role Overview

Responsible for online process management This is a hands-on execution role that owns the content calendar, paid campaigns and reporting, publishing on schedule, generating qualified demand and reporting on results.

Key Responsibilities

Own the campaign calendar and audience segments.
Maintain and publish the monthly content calendar across all social media platform
Plan, execute and optimise paid campaigns on Google Search, LinkedIn and Meta within an approved budget
Run email and WhatsApp lifecycle communication with clean segmentation, consent and performance tracking
Own the monthly marketing dashboard covering traffic, leads, portal funnel, spend and LinkedIn performance
Brief and manage external agencies and vendors, ensuring all output meets the VMD Brand Voice Guide and regulatory compliance

Skills & Competencies

Independent, hands-on execution across GA4, Search Console, Google Ads, LinkedIn/Meta advertising, on-page SEO.
Able to write publishable English copy without agency support
Comfortable producing social and web design assets in Canva & AI
Working Knowledge of GA4, Google Search Console, Google Ads, LinkedIn/Meta
Strong analytical and reporting skill
Spreadsheet competence for campaign and funnel reporting
Numerate and honest in reporting; ships on schedule and treats the calendar as a commitment
Comfortable in a regulated environment where every marketing claim must be substantiated
Ability to work independently and deliver campaigns on schedule.

About VMD:

vikasmedical.com

Digital Marketing Executive