Digital Marketing Job Description
Level: Executive / Assistant Manager
Location: Kolkata (Head Office)
Experience: 2–6 years hands-on digital marketing.
Education: Any Graduate; background in marketing, mass communication or design is helpful
Role Overview
Responsible for online process management This is a hands-on execution role that owns the content calendar, paid campaigns and reporting, publishing on schedule, generating qualified demand and reporting on results.
Key Responsibilities
- Own the campaign calendar and audience segments.
- Maintain and publish the monthly content calendar across all social media platform
- Plan, execute and optimise paid campaigns on Google Search, LinkedIn and Meta within an approved budget
- Run email and WhatsApp lifecycle communication with clean segmentation, consent and performance tracking
- Own the monthly marketing dashboard covering traffic, leads, portal funnel, spend and LinkedIn performance
- Brief and manage external agencies and vendors, ensuring all output meets the VMD Brand Voice Guide and regulatory compliance
Skills & Competencies
- Independent, hands-on execution across GA4, Search Console, Google Ads, LinkedIn/Meta advertising, on-page SEO.
- Able to write publishable English copy without agency support
- Comfortable producing social and web design assets in Canva & AI
- Working Knowledge of GA4, Google Search Console, Google Ads, LinkedIn/Meta
- Strong analytical and reporting skill
- Spreadsheet competence for campaign and funnel reporting
- Numerate and honest in reporting; ships on schedule and treats the calendar as a commitment
- Comfortable in a regulated environment where every marketing claim must be substantiated
- Ability to work independently and deliver campaigns on schedule.
About VMD:
vikasmedical.com
