We're Hiring: Co-Founder – Marketing Lead for Pearl Luneth (D2C Skincare Brand)

Hello LinkedIn network,

I'm the founder of Pearl Luneth, a science-backed, results-driven skincare brand built to serve real skin concerns with clean, effective formulations. We're now looking for a Co-Founder with deep marketing expertise and a passion for skincare to help us scale across platforms and build a brand that not only looks good — but sells powerfully.

Who We're Looking For: A Strategic, Sales-Focused Marketing Co-Founder

We're looking for someone who understands how to market and sell a skincare product online – end-to-end. A marketer who brings a wholesome, multi-channel strategy, grounded in experience across platforms like Meta, Google, Amazon, Flipkart, and D2C websites.

This isn't a typical marketing role — we want someone who can drive growth, acquire customers, and turn campaigns into conversions.

What You'll Be Responsible For:

Building and executing a 360° marketing strategy across Meta, Google, Amazon, Flipkart & Shopify
Driving customer acquisition and sales from cold traffic to loyal customers
Creating channel-specific campaigns: educational, conversion-led, offer-driven
Working with creators and influencers to drive UGC and social proof
Strategizing and executing product launches, seasonal campaigns, flash sales, and bundles
Setting up and optimizing email/WhatsApp flows for recovery, upsell, and retention
Analyzing and improving key KPIs: AOV, CAC, ROAS, conversion rate, retention rate
Leading the creative and media strategy while staying ROI-focused
Collaborating on product positioning, pricing, and customer feedback loops

Bonus if You Can:

Bring innovative campaign ideas like referral programs, community-building, or ambassador marketing
Read market trends and consumer psychology to build more relatable and higher-performing messaging
Guide content for landing pages, social, videos, and ad copies from a sales lens
Help us create a memorable, high-performing online skincare brand

About Pearl Luneth:

We're a growing Indian skincare startup, currently live on our website and Amazon, with 6 core products designed around real skin concerns like pigmentation, acne, hydration, and skin barrier repair. Backed by R&D, dermatology inputs, and powerful ingredient combinations — we're ready to scale.

What We Offer:

Co-founder equity
Freedom to lead and shape the brand's marketing foundation
Opportunity to work on high-quality skincare products from the inside out
A transparent and collaborative brand-building journey
Creative and strategic freedom to execute campaigns your way

Interested or know someone who'd be a great fit

Let's talk. DM me or reach out at [HIDDEN TEXT] with your background and interest.

Let's build something bold, beautiful, and effective — together.