We are looking for a Brand Manager / Assistant Brand Manager to drive brand-building initiatives across the digital ecosystem. This role will support Strategy & Communication by owning consumer insights, brand planning, content strategy, influencer marketing, and execution across Amazon, website, and other digital channels.

Key Responsibilities

1. Brand Strategy, Research & Insights

Conduct ongoing consumer, category, and competitor research to generate actionable insights
Translate insights into brand narratives, communication themes, and content directions
Support annual brand planning, including objectives, initiatives, and communication priorities
Track brand health metrics, consumer feedback, and campaign performance

2. Vaidya Consultation Channel

Manage end-to-end content, communication, and consumer journey for the Vaidya Consultation vertical
Ensure consistent brand messaging across all touchpoints
Own channel targets, including sales and profitability

3. Content & Communication

Plan and manage blogs, emailers, educational content, and product communication
Handle product listings and website communication
Brief designers and copywriters with insight-led and strategic inputs

4. Influencer Marketing

Identify, evaluate, and onboard influencers aligned with brand strategy
Guide influencer content using audience insights
Coordinate shoots, approvals, and timelines
Track performance and optimize influencer strategy

5. Digital & Performance Marketing Support

Partner with performance teams to deliver creatives, communication angles, and content assets
Support Amazon and website execution with strong product storytelling
Analyze campaign performance to improve communication effectiveness

6. Cross-functional & Agency Collaboration

Work closely with product, digital, sales, design, content, and strategy teams
Coordinate with external agencies to ensure timely and high-quality execution
Maintain campaign trackers, brand documentation, insights, and dashboards

Key Requirements

Bachelor's degree in Marketing, Communications, or a related field (MBA preferred)
4–6+ years of experience in brand marketing, consumer marketing, or marcom roles
Strong ability to derive consumer insights and convert them into communication strategies
Excellent written and verbal communication skills (strong writing ability required)
Proficiency in MS Office, especially PowerPoint and advanced Excel
Detail-oriented with a creative and strategic mindset

Brand Manager-wellness, FMCG, beauty, or Ayurveda brands.