Gtm, Sql, Firebase, Excel, negative keywords, cohort CAC LTV modelling, lag-curve analysis, quantitative fluency, conversion event architecture, value-based bidding, attribution logic, sales-assisted lead-gen funnel, GCLID-based attribution troubleshooting, offline conversion import, GA4, match-type strategy, Quality Score levers, Search P-max campaign structuring, Sheets, campaign levers to improve CAC, Singular

Shopify, Sql, CPM, Hotjar, CTR, Klaviyo, CAC, Claude, VWO, LTV, Mixpanel, Zapier, Metabase, ChatGPT, Meta Ads Manager, Cpc, ROAS, Microsoft Clarity, GA4, Google Ads Search