JD: Inside Sales – Business Development Executive (BDE)Role Purpose

The Inside Sales – (BDE) is responsible for owning and converting qualified digital leads into signed design and construction contracts.

The BDE acts as the lead owner and client relationship manager throughout the sales journey — from first contact to deal closure — coordinating with internal experts such as architects, quantity surveyors (QS), and technical teams to develop the right proposal and win the project.

This role focuses on consultative selling, helping potential homeowners understand the design–build process and guiding them toward starting their project with the company.

Key Responsibilities1. Lead Ownership & Engagement

Own assigned digital leads generated from marketing campaigns (website, ads, referrals, etc.).
Initiate first contact with leads within defined response time.
Understand the client's land details, family needs, budget, and timeline.
Qualify prospects based on project readiness and budget alignment.
Maintain consistent follow-up until decision stage.

2. Sales Consultation

Conduct discovery conversations to understand:
Lifestyle requirements
Plot size and location
Budget expectations
Project timeline
Educate clients about:
The design–build process
Company services and packages
Construction methodology and quality standards
Position the company as the trusted partner for their dream home.

3. Internal Coordination

To win the project, the BDE will coordinate with internal experts such as:

Architects – for concept discussions and design consultations
Quantity Surveyor (QS) – for cost estimation and value engineering
Technical team – for feasibility and technical clarifications

The BDE must drive these resources effectively to support the sales process.

4. Proposal & Deal Closure

Present the design and construction packages to clients.
Guide clients through:
Proposal understanding
Cost breakdown
Scope of services
Negotiate within company guidelines to close deals.
Ensure timely signing of agreements and collection of advance payments.

5. CRM & Sales Process Discipline

Update all lead activity in CRM / ClickUp.
Track:
Lead status
Follow-ups
Meetings
Client decisions
Maintain accurate sales funnel visibility.

6. Customer Experience

Provide clear and timely communication throughout the sales process.
Build trust with clients by being responsive and transparent.
Ensure a smooth handover to the design and execution team after deal closure.

Required Skills & CompetenciesSales Skills

Consultative selling
Negotiation and deal closing
Relationship building
Objection handling

Communication Skills

Strong verbal communication
Ability to simplify technical concepts for clients
Professional presentation skills

Process Discipline

CRM usage
Sales funnel management
Follow-up consistency

Industry Understanding (Preferred)

Residential construction or interior design
Architecture or real estate exposure

Preferred Background

2–5 years experience in sales or business development
Experience in construction / architecture / interiors / real estate sales preferred
Comfortable handling high-value residential clients

Reporting Structure

Reports to: Sales Manager / Business Head

Works closely with:

Architects
Quantity Surveyors
Technical / Project team

Success Profile for This Role

A successful BDE in this role will:

Treat every lead like a future project opportunity
Take ownership of the entire client journey
Effectively use internal expertise to win projects
Build trust with homeowners planning their dream homes

Sales Executive