Company Overview

One of Finance Company is looking for a dynamic, data-driven Digital Marketing Manager to lead performance marketing and digital growth strategies for our financial services partner. If you have a proven track record of scaling loan acquisition campaigns and managing high-budget ad spends, we want to hear from you!

Job Highlights

Designation: Digital Marketing Manager
Location: C-Scheme, Jaipur (100% Work From Office)
Industry: Financial Services / NBFC / FinTech
Experience Required: 5 to 8 Years (NBFC / Banking / FinTech background mandatory)
Offered CTC: Up to 7.0 LPA
Employment Type: Full-Time, Permanent

Key Eligibility Criteria (Must-Haves)

Budget Scale Expertise: Proven track record of managing high-volume budgets (2,00,000+ daily ad spend).
Domain Experience: Minimum 5 years of core experience in Digital/Performance Marketing within the NBFC, FinTech, or Banking domain.
Technical Mastery: Deep hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API (CAPI), and CRM integrations.
Lead Generation Focus: Proven expertise in driving high-ROI, quality lead generation for financial products (Personal Loans, Business Loans, LAP, Microfinance, etc.).

Roles & Responsibilities

1. Performance Marketing & Paid Acquisition

Plan, execute, and optimize end-to-end paid acquisition strategies across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook & Instagram), and LinkedIn Ads.
Strategically scale campaign budgets up to 2 Lakhs+ daily while maintaining optimal Cost Per Lead (CPL) and Customer Acquisition Cost (CAC).
Run remarketing/retargeting campaigns to maximize lead-to-conversion rates.

2. Technical & Analytics Setup

Oversee end-to-end tracking setups including GTM, GA4 events, Meta Pixel tracking, offline conversion tracking, and CRM integration.
Conduct regular A/B testing on ad creatives, landing pages, audiences, and messaging to continuously improve Click-Through Rates (CTR) and Conversion Rates (CRO).

3. Organic & Content Strategy

Oversee organic search efforts (SEO & SEM) to increase inbound traffic and improve non-paid lead generation channels.
Work closely with content and design teams to build high-converting landing pages and ad graphics.

4. Reporting & ROI Management

Monitor, analyze, and present daily, weekly, and monthly performance dashboards tracking CAC, CPL, ROAS, and overall ROI to senior management.
Manage vendor, agency, and internal team workflows to ensure seamless execution.

Required Skills & Competencies

Core Competencies: Performance Marketing, Lead Generation, CRO, A/B Testing, Search Engine Optimization (SEO), SEM, Remarketing.
Platforms & Tools: Google Ads Manager, Meta Ads Manager, LinkedIn Campaign Manager, GA4, GTM, SEMrush/Ahrefs, HubSpot/Zoho CRM.
Analytical Mindset: Exceptional data interpretation skills with a laser focus on ROI and unit economics.
Leadership: Strong communication, project management, and team handling capabilities.

Work Location & Schedule

Address: C-Scheme, Jaipur, Rajasthan
Schedule: Day Shift (In-Office)