Job Title: Performance Marketing Specialist

Location: Noida, Uttar Pradesh

Employment Type: Full-Time

Experience: 4-6 years (Agency or Quick Commerce experience preferred)

About Us – Sociapa Ventures Pvt. Ltd.

Sociapa is a dynamic brand management and digital marketing agency driving growth through strategy, creativity, and data-led performance. We partner with leading FMCG, lifestyle, and consumer brands — delivering high-performing campaigns across digital and quick commerce platforms.

Role Overview:

We are seeking a Performance Marketing Specialist with strong expertise in paid media and Quick Commerce marketing. The ideal candidate should have a proven track record of managing and optimizing campaigns on platforms like Meta, Google, YouTube, and Quick Commerce marketplaces (Blinkit, Zepto, Swiggy Instamart, Big Basket, etc.).

This role demands a results-driven marketer who can balance analytical thinking with creative execution to deliver measurable performance outcomes across multiple digital ecosystems.

Key Responsibilities:

Plan, execute, and optimize paid digital campaigns across Google Ads, Meta Ads (Facebook & Instagram), YouTube, and Quick Commerce platforms (Blinkit, Zepto, Instamart, BigBasket, etc.).
Drive campaigns for product visibility, conversions, and sales uplift across eCommerce and Q-Commerce platforms.
Analyze campaign performance using Google Looker Studio, Analytics, Excel, Power BI, or similar tools; provide insights and actionable recommendations.
Conduct A/B testing, audience segmentation, and creative optimization to maximize ROI.
Collaborate with the creative, content, and client servicing teams to ensure messaging consistency and campaign synergy.
Monitor budget pacing, bids, and performance trends, ensuring cost efficiency and goal achievement.
Stay updated on Quick Commerce trends, category dynamics, and platform algorithms to maintain a competitive edge.
Prepare detailed performance reports, dashboards, and client presentations with measurable KPIs.

Required Skills & Qualifications:

4-6 years of hands-on experience in performance marketing, preferably in a digital marketing or eCommerce/Quick Commerce environment.
Strong command of Google Ads, Meta Ads, YouTube Ads, and marketplace ad platforms like Blinkit Ads, Zepto Ads, and Instamart.
Analytical mindset with expertise in Looker Studio, Google Analytics, Excel, Tableau, or Power BI.
Proven ability to manage multiple client campaigns with clear performance tracking and optimization.
Deep understanding of FMCG, consumer goods, and online retail ecosystems.
Excellent communication, reporting, and client interaction skills.
Bachelor's degree in Marketing, Business, or related field.

Preferred Qualifications:

Google Ads and Meta Blueprint Certifications are an advantage.
Prior experience in Quick Commerce ad management and FMCG campaign strategy.
Familiarity with CRM tools, conversion rate optimization (CRO), and landing page analytics.

To Apply:

Send your CV and relevant campaign reports to [HIDDEN TEXT] and [HIDDEN TEXT]

Performance Marketing Ads Specialist