Audience Planning, Commercial Evaluations, Media Trading, Pricing Strategies, Media Performance, Media Pricing, Cross-channel Media Planning, Rate Negotiations, media strategy, Media Buying, Media Planning, Inventory Planning, campaign optimization, budget allocation

User Research, trust pricing, assisted buying, product growth, CRM, delivery conversion

relationship management, client-facing skills, influencer marketing, creator vetting, project management tools, Negotiation, campaign budgeting, social-led campaigns, creator economy, timelines and deliverable tracking

SaaS tech solutions, Negotiation, B2b Sales, Discovery meetings

Content-led monetization, Driving revenue growth, Agency trading ecosystems, sponsorship sales, Audience targeting measurement solutions, New client acquisition, OTT content monetization, Digital Media, Media planning and buying, Negotiating annual trading and incentive deals

Brand Governance Identity, Consumer Market Intelligence, Integrated Campaign Management, Performance Impact Measurement, Cross-Functional Collaboration, Business-Driven Brand, Strategy Analytics, Brand Strategy, Team Leadership Mentorship

Stakeholder Management, staffing operations, Performance Tracking, recruitment delivery models, IT contingent staffing, Negotiation, enterprise client acquisition, Process Optimization, Market Intelligence

Adobe Analytics, DV360, DoubleVerify, audience strategies, Kochava, tags, advanced optimization tactics, pixels, RTB, The Trade Desk, MOAT, Ias, GA4, Adjust, Amazon DSP, Pg, tracking macros, AppsFlyer, KPI frameworks, Pmp, programmatic buying models