Associate Director - Entertainment, Digital Agency Partnerships

Job Summary

We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics.

The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.

Key Responsibilities

Agency Relationship Management

* Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).

* Build strong relationships with agency leadership, planning teams, and trading stakeholders.

* Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth

* Own and drive revenue targets across assigned agency portfolios.

* Lead annual incentive negotiations, volume deals (VDs), and trading agreements.

* Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.

* Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives

* Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.

* Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.

* Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership

* Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.

* Position JioStar as a strategic growth partner through GTM initiatives and consultative planning support.

* Drive adoption of new ad products, advanced measurement frameworks, and innovative media solutions.

Market Intelligence & Strategic Insights

* Track market trends, competitor activity, agency structures, and advertiser behavior.

* Provide actionable insights to internal teams for refining GTM and monetization strategies.

* Identify emerging opportunities across regional and mid-tier agency ecosystems.

Cross-functional Collaboration

* Collaborate with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams.

* Ensure smooth execution of campaigns, sponsorships, and strategic partnerships.

* Align internal stakeholders on pricing, inventory, execution timelines, and delivery.

Skills & Attributes for success

* Managing and growing agency relationships

* Negotiating annual trading and incentive deals

* Driving revenue growth and new client acquisition

* Content-led monetization and sponsorship sales

* Strong stakeholder management, negotiation, and presentation skills.

* Strategic thinker with a growth-oriented and solution-driven mindset

Preferred Education & Experience

8–12 years of experience in digital media, OTT, ad-tech, or agency partnerships roles.

Strong understanding of:

* Digital branding & performance ecosystem

* OTT / CTV advertising

* Media planning and buying

* Audience targeting & measurement solutions

* Regional market dynamics

Experience working with leading digital publishers, OTT platforms, or media networks.

* Exposure to advanced measurement and attribution frameworks.

* Strong network within agency ecosystems across South markets.

* Ability to influence senior stakeholders and drive long-term partnerships.