Asst. Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI.

Job Outline

1. Campaign Setup & Management

Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant networks for specific programs.
Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.
Take complete ownership of the success KPIs at the program level.

2. Performance Optimization

Continuously track and analyse key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI.
Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
Drive efficiency through budget pacing and reallocation based on real-time data insights.

3. Reporting & Analytics

Build and share periodic campaign reports with actionable insights using Google Analytics, MS excel / PowerBI, and other tools. Highly adept and comfortable in large scale data analysis using MS excel.
Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.

4. A/B Testing & Experimentation

Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages.
Leverage findings to iterate creative strategies and funnel design.

5. Technical Troubleshooting

Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs.
Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.

6. Cross-functional Collaboration

Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies.
Ensure creative assets are performance-oriented and aligned with channel best practices.

7. Market & Competitor Intelligence

Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies.
Identify white-space opportunities to drive differentiation and market penetration.

8. Trend Monitoring & Upskilling

Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes) and digital trends.
Evaluate and adopt emerging tools and platforms for media buying and measurement.

9. Team Management & Capability Building

Lead, mentor, and manage a team of performance marketers, ensuring clear ownership of campaigns, KPIs, and delivery timelines.
Set performance goals, review outcomes, and provide regular feedback to drive continuous improvement.

Qualifications

Bachelor's/master's degree in marketing, Business, Technology or a related field.
3+ years of experience in performance marketing, ideally in B2C digital-first brands.
Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn.
Strong grasp of analytics & reporting platforms such as GA4 & High proficiency in MS Excel (Must-have) ; Looker studio / Power BI (good to have)
Hands-on experience with Google Tag Manager, Facebook Pixel, and other tracking mechanisms.
Strong communication and project management skills.

Key Responsibilities

Media Planning & Strategy (25%)
Creative Coordination (15%)
Performance Monitoring & Regular Optimization (35%)
Regular analysis, Reporting & Insights gathering (25%)

Assistant Manager Performance Marketing