Asst. Manager – Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaign lifecycle management to drive customer acquisition, brand visibility, and ROI.
Job Outline
1. Campaign Setup & Management
- Plan, execute, and manage end-to-end performance campaigns across platforms like Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and other relevant networks for specific programs.
- Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.
- Take complete ownership of the success KPIs at the program level.
2. Performance Optimization
- Continuously track and analyse key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI.
- Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
- Drive efficiency through budget pacing and reallocation based on real-time data insights.
3. Reporting & Analytics
- Build and share periodic campaign reports with actionable insights using Google Analytics, MS excel / PowerBI, and other tools. Highly adept and comfortable in large scale data analysis using MS excel.
- Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
- Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.
4. A/B Testing & Experimentation
- Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages.
- Leverage findings to iterate creative strategies and funnel design.
5. Technical Troubleshooting
- Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs.
- Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.
6. Cross-functional Collaboration
- Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies.
- Ensure creative assets are performance-oriented and aligned with channel best practices.
7. Market & Competitor Intelligence
- Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies.
- Identify white-space opportunities to drive differentiation and market penetration.
8. Trend Monitoring & Upskilling
- Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes) and digital trends.
- Evaluate and adopt emerging tools and platforms for media buying and measurement.
9. Team Management & Capability Building
- Lead, mentor, and manage a team of performance marketers, ensuring clear ownership of campaigns, KPIs, and delivery timelines.
- Set performance goals, review outcomes, and provide regular feedback to drive continuous improvement.
Qualifications
- Bachelor's/master's degree in marketing, Business, Technology or a related field.
- 3+ years of experience in performance marketing, ideally in B2C digital-first brands.
- Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn.
- Strong grasp of analytics & reporting platforms such as GA4 & High proficiency in MS Excel (Must-have) ; Looker studio / Power BI (good to have)
- Hands-on experience with Google Tag Manager, Facebook Pixel, and other tracking mechanisms.
- Strong communication and project management skills.
Key Responsibilities
- Media Planning & Strategy (25%)
- Creative Coordination (15%)
- Performance Monitoring & Regular Optimization (35%)
- Regular analysis, Reporting & Insights gathering (25%)
