Marketing Cloud Developer – Job Description

Role: Salesforce Marketing Cloud Developer

Experience: 5+ Years

Location: India

Job Summary

We are looking for an experienced Salesforce Marketing Cloud Developer to design, develop, and optimize marketing automation solutions using Salesforce Marketing Cloud. The ideal candidate should have strong experience with Email Studio, Journey Builder, Automation Studio, AMPscript, and integrations with Salesforce CRM.

Key Responsibilities

Develop and maintain Salesforce Marketing Cloud (SFMC) solutions including Email Studio, Journey Builder, Automation Studio, and Cloud Pages.
Design and build dynamic and personalized email templates using AMPscript and SSJS.
Create and optimize customer journeys using Journey Builder with decision splits and automation.
Integrate SFMC with Salesforce CRM and external systems using APIs and Marketing Cloud Connect.
Manage Data Extensions, Contact Builder, and audience segmentation for targeted campaigns.
Develop and maintain automation workflows in Automation Studio for recurring campaigns and data imports.
Troubleshoot and resolve technical issues related to Marketing Cloud components.
Collaborate with marketing, product, and CRM teams to translate business requirements into technical solutions.
Monitor campaign performance and optimize marketing automation strategies.

Required Skills

Strong experience with Salesforce Marketing Cloud
Expertise in Email Studio, Journey Builder, Automation Studio
Experience with AMPscript, SSJS, and Cloud Pages
Knowledge of Marketing Cloud Connect
Experience with Data Extensions and Contact Builder
Understanding of API integrations and automation workflows
Strong troubleshooting and debugging skills

Preferred Skills

Experience with SQL for data segmentation
Knowledge of Salesforce CRM
Experience working in Agile environments

Skills: marketing cloud,crm,salesforce