Marketing Cloud Developer – Job Description
Role: Salesforce Marketing Cloud Developer
Experience: 5+ Years
Location: India
Job Summary
We are looking for an experienced
Salesforce Marketing Cloud Developer to design, develop, and optimize marketing automation solutions using Salesforce Marketing Cloud. The ideal candidate should have strong experience with Email Studio, Journey Builder, Automation Studio, AMPscript, and integrations with Salesforce CRM.
Key Responsibilities
- Develop and maintain Salesforce Marketing Cloud (SFMC) solutions including Email Studio, Journey Builder, Automation Studio, and Cloud Pages.
- Design and build dynamic and personalized email templates using AMPscript and SSJS.
- Create and optimize customer journeys using Journey Builder with decision splits and automation.
- Integrate SFMC with Salesforce CRM and external systems using APIs and Marketing Cloud Connect.
- Manage Data Extensions, Contact Builder, and audience segmentation for targeted campaigns.
- Develop and maintain automation workflows in Automation Studio for recurring campaigns and data imports.
- Troubleshoot and resolve technical issues related to Marketing Cloud components.
- Collaborate with marketing, product, and CRM teams to translate business requirements into technical solutions.
- Monitor campaign performance and optimize marketing automation strategies.
Required Skills
- Strong experience with Salesforce Marketing Cloud
- Expertise in Email Studio, Journey Builder, Automation Studio
- Experience with AMPscript, SSJS, and Cloud Pages
- Knowledge of Marketing Cloud Connect
- Experience with Data Extensions and Contact Builder
- Understanding of API integrations and automation workflows
- Strong troubleshooting and debugging skills
Preferred Skills
- Experience with SQL for data segmentation
- Knowledge of Salesforce CRM
- Experience working in Agile environments
Skills: marketing cloud,crm,salesforce
