Job Title: Senior Business Development Manager

Location: Mumbai (Hybrid)

Experience: 5–7 Years

Compensation: ₹55,000–₹60,000 per month (CTC) + Performance Incentives

Why This Role Exists

WordBerries is at a growth inflection point. As the pipeline expands and new markets, government, and emerging verticals come into focus, the organization needs a Senior BD Manager who can architect growth strategy, build scalable lead generation frameworks, manage and mentor a team, and personally drive high-value client closures.

This is not a manager who delegates and reviews from a distance. This is a player-coach, someone who can finalize a pitch deck on a Tuesday and present a new market entry framework to leadership on a Wednesday.

Role Overview

The Senior BD Manager owns the full revenue generation engine at WordBerries. They build the systems, frameworks, and relationships that drive consistent, high-quality business across India and in new international markets. They lead a team of two, act as quality bar and backup for both, and personally own a portfolio of strategic accounts and new market development.

Core Responsibilities

1. BD Strategy & Framework Design

Design and own the end-to-end BD framework from lead identification through to contract closure
Build segment-specific outreach playbooks for corporates, startups, government bodies, and international markets
Define Ideal Client Profiles (ICPs) per segment; maintain an active, prioritised pipeline at all times
Set monthly and quarterly lead generation targets for the team; track actuals vs. plan and course-correct
Identify and evaluate new market opportunities, verticals, and partnership channels; present recommendations with business cases to the founder
Develop content strategy as a sample for pitch

2. New Market Development:

Lead groundwork for WordBerries market entry: map potential clients, assess localisation/compliance needs, analyse the competitive landscape
Develop a government BD strategy- identify relevant ministries, PSUs, tender opportunities, and procurement routes for content and communication mandates
Build and manage relationships with international prospects, intermediaries, and referral partners
Work with the founder to develop pricing, positioning, and proposal templates suited to new market norms and client expectations.

3. High-Value Client Acquisition & Relationship Management:

Personally own a portfolio of 8 to 12 high-value or strategic accounts, from first conversation to signed contract
Lead discovery , negotiations on large or complex deals; set the standard for how WordBerries shows up in senior client conversation
Build long-term client relationships that drive referrals, upsells, and multi-year engagements
Represent WordBerries at industry events, networking forums, and relevant sector conferences

4. Team Leadership & Backup Coverage

Manage, mentor, and set weekly goals for direct report
Review and quality-check all outgoing proposals, pitch decks, and client communications from the team before they leave WordBerries
Act as first backup for both team members — step in on active pitches, client calls, or urgent deliverables if a team member is unavailable
Conduct structured fortnightly 1:1s; develop individual growth plans each quarte
Identify training needs and facilitate skill development in sales technique, storytelling, and tools

5. Pipeline Health & Reporting:

Own and maintain the master BD pipeline tracker, updated weekly
Present a monthly BD performance report to the founder: pipeline status, conversion rates, deal values, and team productivity
Track lead-to-close ratios and proposal win rates; surface insights to improve conversion over time
Flag at-risk deals early and course-correct with client or team interventions.

6. Compliance, Documentation & Handover:

Ensure all commercial agreements are executed accurately and properly filed; zero compliance gaps
Lead the client-to-delivery handover process — crisp, documented briefs that allow the content team to execute without ambiguity
Maintain master client records, contact databases, and CRM hygiene.

What This Role Does Not Own:

Content strategy, editorial planning, or execution
Client-facing creative or design work
Website management or SEO decisions
HR, payroll, or administrative functions
AI vendor coordination (though is expected)

Skills & Experience Required

Must-Have:

4 to 7 years of business development or sales experience, preferably in a content, communications, creative, or media agency
Demonstrated track record of independently closing B2B deals, with proof of pipeline owned and revenue personally generated
Strong written and verbal communication — capable of leading a senior client meeting and writing a compelling proposal without support
Experience managing or mentoring junior team members, with a coaching rather than controlling style
Comfort building frameworks and processes from scratch; this role does not inherit a ready playbook
Proficiency with CRM tools, proposal software, and productivity tools such as Notion, Google Sheets, and Canva

Good to Have:

Prior exposure to international markets — UK, Middle East, or Southeast Asia — or government and public sector sales
Working knowledge of content marketing, brand storytelling, or B2B thought leadership, sufficient for intelligent client conversations
Experience with AI tools for research, prospecting, or proposal building
An existing network in sectors such as BFSI, EdTech, Healthcare, or FMCG

Why WordBerries:

A boutique content and communication agency with a strong voice, distinct positioning, and a growing portfolio of brand-name clients
Direct access to founders — decisions are fast, ideas get heard, and your impact is visible
A role with genuine ownership: you will build the BD function, not inherit a legacy system
An honest, no-politics environment where results are rewarded and autonomy is real
A platform to develop a new international market from scratch — rare at this seniority level

Senior Business Development Executive