Marketing Automation:
Understand Livspace products, customer segments and CRM systems to plan and execute marketing campaigns.
Create and manage automated communication journeys across different stages of the customer lifecycle.
Set up and run campaigns directly using tools such as WebEngage, Chat360 or similar marketing automation platforms.
Manage customer communication across Email, SMS, WhatsApp and Web Push notifications.
Run always-on lifecycle campaigns to maintain engagement and drive lead progression.
Collaborate with marketing and sales teams to support lead generation and customer engagement initiatives.
Data Management & Analysis:
Maintain and organize the customer database to support targeted campaigns.
Track campaign performance metrics such as:
open rates
click-through rates
Responses
lead conversions
bookings generated.
Work with data teams to understand customer behavior and improve campaign effectiveness.
Analyze campaign performance and identify opportunities to improve engagement and conversion rates.
Journey Optimization:
Identify drop-offs in the customer journey and improve communication strategies to increase conversions.
Run experiments to test different messaging, content formats and communication timing.
Use campaign insights and data to continuously improve lifecycle marketing strategies.
Content Development
Work with content and design teams to create engaging campaign messages for Email, SMS and WhatsApp.
Ensure messaging aligns with Livspace brand guidelines.
Develop targeted messaging for different customer segments.

Required Qualifications:

Bachelor's or Master's degree in Marketing, Communications, Business or a related field.
1–3 years of experience in marketing campaigns, CRM, marketing automation or digital marketing.
Hands-on experience with marketing automation or CRM platforms such as WebEngage, MoEngage, CleverTap, HubSpot or similar tools.
Experience with WhatsApp messaging platforms such as Chat360, Interakt, WATI or similar tools is a plus.
Basic understanding of campaign performance metrics and marketing analytics.
Strong organizational and communication skills, with the ability to work across multiple teams.

Campaign Specialist