Campaign Specialist

• Marketing Automation:
• Understand Livspace products, customer segments and CRM systems to plan and execute marketing campaigns.
• Create and manage automated communication journeys across different stages of the customer lifecycle.
• Set up and run campaigns directly using tools such as WebEngage, Chat360 or similar marketing automation platforms.
• Manage customer communication across Email, SMS, WhatsApp and Web Push notifications.
• Run always-on lifecycle campaigns to maintain engagement and drive lead progression.
• Collaborate with marketing and sales teams to support lead generation and customer engagement initiatives.
• Data Management & Analysis:
• Maintain and organize the customer database to support targeted campaigns.
• Track campaign performance metrics such as:
• open rates
• click-through rates
• Responses
• lead conversions
• bookings generated.
• Work with data teams to understand customer behavior and improve campaign effectiveness.
• Analyze campaign performance and identify opportunities to improve engagement and conversion rates.
• Journey Optimization:
• Identify drop-offs in the customer journey and improve communication strategies to increase conversions.
• Run experiments to test different messaging, content formats and communication timing.
• Use campaign insights and data to continuously improve lifecycle marketing strategies.
• Content Development
• Work with content and design teams to create engaging campaign messages for Email, SMS and WhatsApp.
• Ensure messaging aligns with Livspace brand guidelines.
• Develop targeted messaging for different customer segments.

Required Qualifications:

• Bachelor's or Master's degree in Marketing, Communications, Business or a related field.
• 13 years of experience in marketing campaigns, CRM, marketing automation or digital marketing.
• Hands-on experience with marketing automation or CRM platforms such as WebEngage, MoEngage, CleverTap, HubSpot or similar tools.
• Experience with WhatsApp messaging platforms such as Chat360, Interakt, WATI or similar tools is a plus.
• Basic understanding of campaign performance metrics and marketing analytics.
• Strong organizational and communication skills, with the ability to work across multiple teams.