Content & Editorial Lead

About HomeLane

At HomeLane, we believe that great interiors should be beautiful, functional, and hassle-free. We deliver end-to-end home interior solutions, making dream homes a reality through design expertise, quality craftsmanship, and a commitment to predictable outcomes. Join us in bringing India home, one beautiful design at a time.

Role Overview

We are looking for a Senior Copywriter, Content & Editorial to join our in-house creative team. This role combines creative copywriting with editorial ownership, making it ideal for someone who enjoys building campaigns as much as creating high-quality content at scale. You will work closely with designers, marketers, SEO specialists, product teams, and business stakeholders to craft compelling brand narratives, customer communications, website content, and performance-driven marketing assets. Beyond writing, you will help shape HomeLane's editorial standards, content strategy, and brand voice across every touchpoint.

Key Responsibilities

Creative & Brand Copywriting

Write compelling copy for digital performance campaigns across Meta, Google, YouTube, and other channels.
Develop copy for website banners, landing pages, emailers, WhatsApp campaigns, and social media content.
Conceptualize and write brand campaigns, video scripts, launch campaigns, and promotional communications.
Create copy for offline marketing materials including standees, brochures, store branding, product communication, and OOH campaigns. Partner with designers and marketers to translate business objectives into effective creative communication.
Review and refine copy across teams to ensure consistency in brand voice and messaging.

Editorial & Content Management

Own and manage website and landing page content, including new page creation, updates, optimization, and quality control.
Lead content production for blogs, articles, guides, customer stories, and thought leadership content.
Develop content themes and editorial calendars based on consumer insights, search trends, and business priorities.
Manage FAQ and help-centre content, ensuring accuracy, clarity, SEO optimization, and brand consistency.
Convert customer journeys, project stories, and video testimonials into engaging editorial content.
Support content creation for social media, newsletters, and community engagement initiatives.

Customer Communication & Lifecycle Content

Create and optimize customer-facing communications across the booking, design, manufacturing, and delivery journey.
Write and manage email, WhatsApp, app, and service communications that improve customer experience and engagement.
Collaborate with product and customer experience teams to simplify complex information into clear, user-friendly messaging.

Editorial Excellence & Governance

Maintain and evolve HomeLane's editorial guidelines, tone of voice, and content standards. Ensure all content meets high standards of quality, accuracy, readability, and brand consistency.
Collaborate with SEO, product, marketing, and business teams to develop content that drives both engagement and business outcomes.
Manage freelance writers, content contributors, and agency partners whenever required.
Establish efficient content workflows, briefing processes, and review systems to improve speed and quality of output.

Requirements

4-6 years of experience in copywriting, content strategy, editorial, or content marketing roles, preferably within a creative agency, publisher, digital-first company, or in-house brand team.
Strong portfolio demonstrating excellence across brand campaigns, digital marketing, website content, long-form editorial content, and storytelling.
Exceptional writing, editing, and proofreading skills. Strong understanding of content strategy, consumer behavior, storytelling, and SEO fundamentals.
Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
Experience working cross-functionally with design, marketing, product, and business teams.
A keen eye for detail and a passion for crafting meaningful consumer experiences through words.

What You'll Love

Opportunity to shape the voice of one of India's leading home interiors brands.
Exposure to a wide range of creative formats, from performance marketing and brand campaigns to editorial storytelling and customer experience content.
Collaborative, high-ownership culture with room to experiment, create, and grow.
Work that reaches millions of homeowners across India.

Senior Copywriter: Content & Editorial

Senior Copywriter