Content & Editorial Lead
About HomeLane
At HomeLane, we believe that great interiors should be beautiful, functional, and hassle-free. We deliver end-to-end home interior solutions, making dream homes a reality through design expertise, quality craftsmanship, and a commitment to predictable outcomes. Join us in bringing India home, one beautiful design at a time.
Role Overview
We are looking for a Senior Copywriter, Content & Editorial to join our in-house creative team. This role combines creative copywriting with editorial ownership, making it ideal for someone who enjoys building campaigns as much as creating high-quality content at scale. You will work closely with designers, marketers, SEO specialists, product teams, and business stakeholders to craft compelling brand narratives, customer communications, website content, and performance-driven marketing assets. Beyond writing, you will help shape HomeLane's editorial standards, content strategy, and brand voice across every touchpoint.
Key Responsibilities
Creative & Brand Copywriting
- Write compelling copy for digital performance campaigns across Meta, Google, YouTube, and other channels.
- Develop copy for website banners, landing pages, emailers, WhatsApp campaigns, and social media content.
- Conceptualize and write brand campaigns, video scripts, launch campaigns, and promotional communications.
- Create copy for offline marketing materials including standees, brochures, store branding, product communication, and OOH campaigns. Partner with designers and marketers to translate business objectives into effective creative communication.
- Review and refine copy across teams to ensure consistency in brand voice and messaging.
Editorial & Content Management
- Own and manage website and landing page content, including new page creation, updates, optimization, and quality control.
- Lead content production for blogs, articles, guides, customer stories, and thought leadership content.
- Develop content themes and editorial calendars based on consumer insights, search trends, and business priorities.
- Manage FAQ and help-centre content, ensuring accuracy, clarity, SEO optimization, and brand consistency.
- Convert customer journeys, project stories, and video testimonials into engaging editorial content.
- Support content creation for social media, newsletters, and community engagement initiatives.
Customer Communication & Lifecycle Content
- Create and optimize customer-facing communications across the booking, design, manufacturing, and delivery journey.
- Write and manage email, WhatsApp, app, and service communications that improve customer experience and engagement.
- Collaborate with product and customer experience teams to simplify complex information into clear, user-friendly messaging.
Editorial Excellence & Governance
- Maintain and evolve HomeLane's editorial guidelines, tone of voice, and content standards. Ensure all content meets high standards of quality, accuracy, readability, and brand consistency.
- Collaborate with SEO, product, marketing, and business teams to develop content that drives both engagement and business outcomes.
- Manage freelance writers, content contributors, and agency partners whenever required.
- Establish efficient content workflows, briefing processes, and review systems to improve speed and quality of output.
Requirements
- 4-6 years of experience in copywriting, content strategy, editorial, or content marketing roles, preferably within a creative agency, publisher, digital-first company, or in-house brand team.
- Strong portfolio demonstrating excellence across brand campaigns, digital marketing, website content, long-form editorial content, and storytelling.
- Exceptional writing, editing, and proofreading skills. Strong understanding of content strategy, consumer behavior, storytelling, and SEO fundamentals.
- Ability to manage multiple projects simultaneously and thrive in a fast-paced environment.
- Experience working cross-functionally with design, marketing, product, and business teams.
- A keen eye for detail and a passion for crafting meaningful consumer experiences through words.
What You'll Love
- Opportunity to shape the voice of one of India's leading home interiors brands.
- Exposure to a wide range of creative formats, from performance marketing and brand campaigns to editorial storytelling and customer experience content.
- Collaborative, high-ownership culture with room to experiment, create, and grow.
- Work that reaches millions of homeowners across India.
