About the Role

As aDigital Marketing Specialist, with a primary focus on marketing analytics,in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities acrossdigital marketing analytics,content management systems (CMS), andconsultative marketing strategy.

In this role, you will:

Serve as the health division digital team's analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data.
Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts.
Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics.
Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS, ensuring they align with measurement needs.
Launch and monitor A/B tests within Sitecore to enhance user experiences and performance.
Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences
Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives.

This role is ideal for someone who thrives at the intersection ofdigital marketing analytics,technical CMS expertise, andstrategic consulting. You will have the opportunity to work in a global organization, collaborate with diverse teams, and make a meaningful impact on our digital marketing initiatives.

Responsibilities

Analytics & Reporting (70%)

Analyze and visualize web performance and engagement data using Google Analytics 4 (GA4), Google Data Studio, PowerBI and Fabric.
Develop dashboards and reports to track KPIs, identify trends, and provide actionable insights.
Measure efforts around A/B testing and conversion rate optimization to improve engagement and performance metrics.

Website Management (15%)

Ability to edit and maintain web pages using Sitecore CMS to apply edits, as needed, to align with measurement needs.
Launch and monitor A/B tests within Sitecore.

Consultative Strategy (15%)

Act as a digital marketing consultant for Asian and global marketing teams.
Provide strategic recommendations to enhance digital campaigns and user experiences.
Stay updated on digital marketing trends and share best practices across teams. Participate in communication initiatives that extend beyond direct responsibilities.
Be flexible, proactive, and a creative team player.

Other Duties

Performs other duties as assigned.

Job Qualifications

Education: Bachelor's Degree (BS/ BA) is a minimum.

Experience

5-7 years of relevant experience in digital marketing and analytics.

Must-Have Skills

Analytics Expertise:Proficiency inGoogle Analytics 4 (GA4)andGoogle Data Studio.
CMS Experience:Hands-on experience withSitecoreor similar web content management systems.
Strategic Thinking:Ability to provide consultative support and strategic recommendations.
Strong understanding of SEO, web performance metrics, and digital marketing trends.

Preferred Skills

Experience with Microsoft PowerBi and Fabric or similar tools.
Experience with A/B testing tools and conversion rate optimization.

Soft Skills

Excellent communication and collaboration skills to work with cross-functional teams.
Analytical mindset with a knack for problem-solving.
Ability to manage multiple projects and meet deadlines in a fast-paced environment

Our Interview Practices

Digital Marketing Specialist – Analytics and Web