Digital Marketing Specialist – Analytics and Web

About the Role

As aDigital Marketing Specialist, with a primary focus on marketing analytics,in our Health division marketing team, you will play a pivotal role in driving our global digital marketing initiatives. This position is based in our Gurgaon, India office and offers a unique blend of responsibilities acrossdigital marketing analytics,content management systems (CMS), andconsultative marketing strategy.

In this role, you will:

• Serve as the health division digital team's analytics leader, leveraging tools like Google Analytics 4 (GA4), Google Data Studio, PowerBI, and Fabric to analyze and visualize web performance and engagement data.

• Develop dashboards and reports to track KPIs, uncover trends, and deliver actionable insights that optimize organic and paid digital marketing efforts.

• Measure and evaluate A/B testing and conversion rate optimization initiatives to improve engagement and performance metrics.

• Contribute to website management efforts, including editing and maintaining web pages and related taxonomy using Sitecore CMS, ensuring they align with measurement needs.

• Launch and monitor A/B tests within Sitecore to enhance user experiences and performance.

• Act as a trusted digital marketing consultant for Asian and global marketing teams, providing strategic recommendations to elevate digital campaigns and user experiences

• Stay informed on digital marketing trends, share best practices, and contribute to cross-team communication initiatives.

This role is ideal for someone who thrives at the intersection ofdigital marketing analytics,technical CMS expertise, andstrategic consulting. You will have the opportunity to work in a global organization, collaborate with diverse teams, and make a meaningful impact on our digital marketing initiatives.

Responsibilities

Analytics & Reporting (70%)

• Analyze and visualize web performance and engagement data using Google Analytics 4 (GA4), Google Data Studio, PowerBI and Fabric.

• Develop dashboards and reports to track KPIs, identify trends, and provide actionable insights.

• Measure efforts around A/B testing and conversion rate optimization to improve engagement and performance metrics.

Website Management (15%)

• Ability to edit and maintain web pages using Sitecore CMS to apply edits, as needed, to align with measurement needs.

• Launch and monitor A/B tests within Sitecore.

Consultative Strategy (15%)

• Act as a digital marketing consultant for Asian and global marketing teams.

• Provide strategic recommendations to enhance digital campaigns and user experiences.

• Stay updated on digital marketing trends and share best practices across teams. Participate in communication initiatives that extend beyond direct responsibilities.

• Be flexible, proactive, and a creative team player.

Other Duties

• Performs other duties as assigned.

Job Qualifications

Education: Bachelor's Degree (BS/ BA) is a minimum.

Experience

5-7 years of relevant experience in digital marketing and analytics.

Must-Have Skills

• Analytics Expertise:Proficiency inGoogle Analytics 4 (GA4)andGoogle Data Studio.

• CMS Experience:Hands-on experience withSitecoreor similar web content management systems.

• Strategic Thinking:Ability to provide consultative support and strategic recommendations.

• Strong understanding of SEO, web performance metrics, and digital marketing trends.

Preferred Skills

• Experience with Microsoft PowerBi and Fabric or similar tools.

• Experience with A/B testing tools and conversion rate optimization.

Soft Skills

• Excellent communication and collaboration skills to work with cross-functional teams.

• Analytical mindset with a knack for problem-solving.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment

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