Role Description

Adaan Digital is building an AI-first, performance-driven content engine serving global markets.

We are hiring disciplined, high-potential content writers from Digital Marketing programs who want to:

Build performance-driven website content

Master AI-assisted writing systems

Work on UK, European, North American, and Australian lead-generation websites

Operate inside measurable quality frameworks

This is not creative writing for fun.

This is a structured, conversion-focused, AI-augmented execution.

You will write content that drives measurable business outcomes — traffic, leads, and conversions.

2. Key ResponsibilitiesA. Website Content Creation

Write high-quality website copy in the required English (British / American / Australian/Canadian)

Develop service pages, homepages, landing pages, and local SEO pages

Align tone with the respective localised SMB audiences

Deliver conversion-focused CTAs

B. Performance & SEO Alignment

Integrate keywords naturally within SEO guidelines

Write optimised meta titles and meta descriptions

Align content with search intent

Improve readability and engagement metrics

Maintain Flesch Reading Ease Score above 70

C. AI-First Writing Execution

Use AI tools daily for:

Structured outlining

Research acceleration

Draft improvement

Clarity enhancement

SEO structuring

Improve output per hour using AI

Validate AI outputs for accuracy and cultural alignment

Reduce rework through intelligent prompting

AI is your productivity multiplier — not your replacement.

D. Quality & Governance

Ensure zero grammar and spelling errors

Maintain strict adherence to content briefs

Avoid plagiarism entirely

Self-QA before submission

3. Skills Required

Exceptional command of written English

Strong grammar, punctuation, and sentence structuring

Research capability

Structured thinking

Ability to follow detailed briefs

SEO /AEO / GEO fundamentals understanding

High ownership mindset

Ability to accept structured feedback

4. Mandatory Qualifications (ATS Shortlisting Criteria)

To be shortlisted via ATS, candidates must meet ALL of the following:

Completed a Digital Marketing course (Mandatory)

Studied in English Medium in Class 12 (Mandatory)

Scored 90+ in English in Class 12 Board Exams (Mandatory)

Bachelor's degree (any discipline)

Applications that do not meet the above criteria will not be shortlisted.

Added Advantage:

Creative Writing certification

Content Writing certification

IELTS certification

Portfolio of website writing samples

5. AI Competencies (Mandatory)

At Adaan, AI is the operating system.

You must:

Demonstrate ability to write structured GenAI prompts

Use AI for productivity improvement (measurable)

Reduce editing cycles using AI validation

Experiment with AI tools for content refinement

Track personal output benchmarks

Manual-only writers will struggle in this system.

Required Experience - 6 Months - 2 Years

6. Performance Metrics & Expectations

This role operates on measurable standards.

Core Metrics:

97%+ First-Time-Right (FTR)

(Minimal revisions required)

97%+ On-Time-Every-Time (OTET)

(Deadline adherence)

Readability score benchmarks maintained

Zero avoidable grammar errors

SEO compliance accuracy

AI-driven productivity improvements

Review Cadence:

Monthly structured reviews

Daily output tracking

Clear KPIs from Day 1

Early performance signals matter

Sustained underperformance addressed quickly

Global Accountability Standard

We serve global markets.

Deadline commitments must be honoured — including during peak delivery cycles.

We measure outcomes, not effort.

7. Compensation Philosophy

Fixed Pay + Performance-Linked Variable

Variable linked to:

FTR consistency

OTET reliability

Productivity improvement

Quality benchmarks

SEO alignment accuracy

High performers earn disproportionately more.

Average performance earns average pay.

Impact is rewarded — not word count alone.

8. Growth Path (AI-Aligned Evolution)

This role can evolve into:

Senior Content Writer

SEO Content Strategist

AI Content Workflow Specialist

Content Quality Lead

Writers who master AI-assisted execution and performance thinking grow fastest.

9. AI-First Performance Culture (Distilled)

At Adaan:

Ownership > supervision

Outcomes > activity

Speed + Accuracy > excuses

Data > assumptions

AI leverage > manual repetition

We hire disciplined, curious professionals who are proud of measurable output.

10. Why Join Adaan

Work inside an AI-first content engine

Gain global market exposure (UK-focused)

Learn conversion-driven writing

Receive structured monthly feedback

Build performance-based career growth

If you want your writing career to be measurable, scalable, and future-proof — this is your platform.

Website Content Writer

Content Writer