Associate Manager - Campaign | MAF Retail

Role Purpose:

The Associate Manager - Campaign will serve as the execution backbone of the Campaign Management team, working closely with the Manager - Campaign. The role holder will be responsible for ensuring that all campaigns are executed seamlessly, on time, and in full.

This is a high-ownership, high-coordination role for someone who thrives on structure, cross-functional collaboration, and getting things done. The Associate will manage campaign timelines, coordinate across internal and external stakeholders, maintain campaign trackers and dashboards, and serve as the day-to-day connective tissue that keeps our marketing engine running smoothly across all markets.

Role Details – Key Responsibilities and Accountabilities:

Campaign Execution & Coordination

Own the day-to-day execution of campaigns across digital and physical channels, ensuring all workstreams progress against agreed timelines and deliverables.
Coordinate with internal teams - retail operations, e-commerce, CRM, performance marketing, creative - and external agencies to ensure seamless campaign delivery.
Track and follow up on campaign deliverables, flagging delays or blockers to the cross functional teams proactively.
Ensure all campaign assets (creatives, copies, push notifications, WhatsApp, SMS, email) are reviewed, approved, and deployed on schedule.
Support the setup and QA of campaign mechanics across channels — including app banners, landing pages, and digital activations.

Project Management & Timelines

Build and maintain detailed campaign workback schedules, tracking all dependencies from brief to post-launch analysis.
Maintain the live campaign tracker covering status, ownership, timelines, and deliverables across all active campaigns.
Identify execution risks early and escalate to the management with proposed solutions.
Schedule campaign kick-off meetings, status check-ins, and cross-functional syncs, preparing agendas and capturing actions.

Cross-Functional Stakeholder Coordination

Act as the day-to-day point of contact between the campaign team and internal stakeholders including e-commerce, retail ops, CRM, digital, and creative/agency teams.
Ensure that all campaign inputs, approvals, and sign-offs are received from the right stakeholders at the right time.
Coordinate with onsite and commercial teams to gather promotional inputs, pricing, and product details required for campaign execution.
Liaise with creative agencies and production teams to manage asset delivery timelines and quality.

Campaign Documentation & Reporting

Support the creation of campaign briefs, ensuring all relevant inputs (objectives, audience, channel plan, timeline, success metrics) are captured clearly.
Compile post-campaign performance data from relevant teams and platforms, and support the preparation of post-campaign reports and retrospectives.
Maintain an organised repository of all campaign documentation — briefs, approvals, workback schedules, reports, and learnings.
Assist in the preparation of weekly and monthly campaign performance summaries for internal stakeholders.

Process & Governance Support

Support the Manager - Campaign in building, maintaining, and continuously improving campaign management templates, playbooks, tools, and SOPs.
Ensure campaign governance processes (approvals, documentation, sign-offs) are followed consistently across all campaigns.
Champion process discipline across teams, nudging stakeholders to meet deadlines, complete approvals, and follow agreed workflows.
Identify process gaps, proactively flag issues & suggest improvements to the Campaign Manager.

Human Capital Responsibilities

Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
Ensure the implementation of MAF Retail's corporate policies and relevant procedures

Definition of Success

All active campaigns are tracked, coordinated, and executed on time and in full while closing coordination gaps.
A live, always-updated campaign tracker and calendar that gives the team complete visibility of ongoing and upcoming campaigns.
Clear, well-documented campaign briefs, workback schedules, and post-campaign reports maintained for every campaign.
Smooth, proactive cross-functional coordination, stakeholders consistently know what is needed from them and when.
Post-campaign learnings captured and fed back into the planning process, improving future GTM execution.

Functional/Technical Competencies

Strong command on project management, GTM strategy, experience in building and managing campaign/launch trackers.
Working knowledge of marketing channels: digital (performance, CRM, push, WhatsApp, email, social) and offline (in-store, POS, BTL).
Ability to read and interpret basic campaign performance data (CTR, conversions, engagement rates) comfort working with dashboards and reports.
Experience coordinating creative and production workflows, managing asset delivery from external agencies and internal teams.
Familiarity with omni-channel campaign execution in retail, e-commerce, F&B or FMCG environments is a plus.
Basic proficiency in PowerPoint, Excel/Google Sheets for maintaining trackers, compiling data, and supporting reporting.

Personal Characteristics and Required Background:

Minimum Qualifications/education:

Bachelor's degree in Marketing, Business Administration, or a related field. (MBA)

Minimum experience:

3-5+ years of experience in a marketing, campaign coordination, or project management role.
Prior exposure to retail, e-commerce, QSR, or FMCG marketing environments preferred.
Hands-on experience coordinating campaigns across multiple stakeholders and channels.

Skills:

Exceptional organisational skills - able to manage multiple campaigns and workstreams simultaneously without losing detail.
Strong cross-functional coordination and stakeholder management abilities.
Clear, concise written and verbal communication, comfortable facilitating meetings, writing briefs, and managing follow-ups.
Proactive, ownership-driven mindset, anticipates problems and acts before being asked.
High attention to detail in documentation, timelines, and deliverable tracking.
Collaborative team player who can work effectively across diverse functions and geographies.
Ability to work in a fast-paced, multi-market retail environment with changing priorities.
Ability to work independently and in cross-functional teams.
Strong English language skills (Speaking, Reading and Writing) with exceptional business writing, Arabic is a plus
Proficient in MS Office (Excel, Word, PowerPoint)

Associate Campaign Manager