Associate Manager - Campaign | MAF Retail
Role Purpose:
The Associate Manager - Campaign will serve as the execution backbone of the Campaign Management team, working closely with the Manager - Campaign. The role holder will be responsible for ensuring that all campaigns are executed seamlessly, on time, and in full.
This is a high-ownership, high-coordination role for someone who thrives on structure, cross-functional collaboration, and getting things done. The Associate will manage campaign timelines, coordinate across internal and external stakeholders, maintain campaign trackers and dashboards, and serve as the day-to-day connective tissue that keeps our marketing engine running smoothly across all markets.
Role Details – Key Responsibilities and Accountabilities:
Campaign Execution & Coordination
- Own the day-to-day execution of campaigns across digital and physical channels, ensuring all workstreams progress against agreed timelines and deliverables.
- Coordinate with internal teams - retail operations, e-commerce, CRM, performance marketing, creative - and external agencies to ensure seamless campaign delivery.
- Track and follow up on campaign deliverables, flagging delays or blockers to the cross functional teams proactively.
- Ensure all campaign assets (creatives, copies, push notifications, WhatsApp, SMS, email) are reviewed, approved, and deployed on schedule.
- Support the setup and QA of campaign mechanics across channels — including app banners, landing pages, and digital activations.
Project Management & Timelines
- Build and maintain detailed campaign workback schedules, tracking all dependencies from brief to post-launch analysis.
- Maintain the live campaign tracker covering status, ownership, timelines, and deliverables across all active campaigns.
- Identify execution risks early and escalate to the management with proposed solutions.
- Schedule campaign kick-off meetings, status check-ins, and cross-functional syncs, preparing agendas and capturing actions.
Cross-Functional Stakeholder Coordination
- Act as the day-to-day point of contact between the campaign team and internal stakeholders including e-commerce, retail ops, CRM, digital, and creative/agency teams.
- Ensure that all campaign inputs, approvals, and sign-offs are received from the right stakeholders at the right time.
- Coordinate with onsite and commercial teams to gather promotional inputs, pricing, and product details required for campaign execution.
- Liaise with creative agencies and production teams to manage asset delivery timelines and quality.
Campaign Documentation & Reporting
- Support the creation of campaign briefs, ensuring all relevant inputs (objectives, audience, channel plan, timeline, success metrics) are captured clearly.
- Compile post-campaign performance data from relevant teams and platforms, and support the preparation of post-campaign reports and retrospectives.
- Maintain an organised repository of all campaign documentation — briefs, approvals, workback schedules, reports, and learnings.
- Assist in the preparation of weekly and monthly campaign performance summaries for internal stakeholders.
Process & Governance Support
- Support the Manager - Campaign in building, maintaining, and continuously improving campaign management templates, playbooks, tools, and SOPs.
- Ensure campaign governance processes (approvals, documentation, sign-offs) are followed consistently across all campaigns.
- Champion process discipline across teams, nudging stakeholders to meet deadlines, complete approvals, and follow agreed workflows.
- Identify process gaps, proactively flag issues & suggest improvements to the Campaign Manager.
Human Capital Responsibilities
- Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
- Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
- Ensure the implementation of MAF Retail's corporate policies and relevant procedures
Definition of Success
- All active campaigns are tracked, coordinated, and executed on time and in full while closing coordination gaps.
- A live, always-updated campaign tracker and calendar that gives the team complete visibility of ongoing and upcoming campaigns.
- Clear, well-documented campaign briefs, workback schedules, and post-campaign reports maintained for every campaign.
- Smooth, proactive cross-functional coordination, stakeholders consistently know what is needed from them and when.
- Post-campaign learnings captured and fed back into the planning process, improving future GTM execution.
Functional/Technical Competencies
- Strong command on project management, GTM strategy, experience in building and managing campaign/launch trackers.
- Working knowledge of marketing channels: digital (performance, CRM, push, WhatsApp, email, social) and offline (in-store, POS, BTL).
- Ability to read and interpret basic campaign performance data (CTR, conversions, engagement rates) comfort working with dashboards and reports.
- Experience coordinating creative and production workflows, managing asset delivery from external agencies and internal teams.
- Familiarity with omni-channel campaign execution in retail, e-commerce, F&B or FMCG environments is a plus.
- Basic proficiency in PowerPoint, Excel/Google Sheets for maintaining trackers, compiling data, and supporting reporting.
Personal Characteristics and Required Background:
Minimum Qualifications/education:
- Bachelor's degree in Marketing, Business Administration, or a related field. (MBA)
Minimum experience:
- 3-5+ years of experience in a marketing, campaign coordination, or project management role.
- Prior exposure to retail, e-commerce, QSR, or FMCG marketing environments preferred.
- Hands-on experience coordinating campaigns across multiple stakeholders and channels.
Skills:
- Exceptional organisational skills - able to manage multiple campaigns and workstreams simultaneously without losing detail.
- Strong cross-functional coordination and stakeholder management abilities.
- Clear, concise written and verbal communication, comfortable facilitating meetings, writing briefs, and managing follow-ups.
- Proactive, ownership-driven mindset, anticipates problems and acts before being asked.
- High attention to detail in documentation, timelines, and deliverable tracking.
- Collaborative team player who can work effectively across diverse functions and geographies.
- Ability to work in a fast-paced, multi-market retail environment with changing priorities.
- Ability to work independently and in cross-functional teams.
- Strong English language skills (Speaking, Reading and Writing) with exceptional business writing, Arabic is a plus
- Proficient in MS Office (Excel, Word, PowerPoint)
