About Humans Of Hustle

Humans Of Hustle is where India's startup stories come alive. We sit at the intersection of content, community, and capital, bringing you closer to the founders, operators, and investors shaping the future of India. From high-impact podcasts to viral short-form content, we're building one of the most influential media platforms in the startup ecosystem.

The Role

We're looking for someone who doesn't just manage social media, but builds narratives, drives culture, and understands virality at a deep level.

You'll own our social presence end-to-end—from strategy to execution to performance, across Instagram, YouTube, LinkedIn, and emerging platforms.

What You'll Do

Own and execute the social media strategy across all platforms
Turn podcast episodes, founder insights, and moments into high-performing content
Build a distinct voice & identity for Humans Of Hustle
Drive growth, engagement, and retention through content innovation
Work closely with video editors, designers, and founders to ship fast, relevant content
Identify trends early and translate them into on-brand, high-reach formats
Analyze performance and continuously optimize for reach, saves, shares, and watch time
Build and nurture a strong founder-first community

What We Are Looking For

5+ years of hands-on experience managing and scaling social media for brands/media platforms
Strong instinct for what works on the internet (not just what looks good)
Proven track record of growing pages / creating viral content
Deep understanding of Instagram, YouTube, and LinkedIn algorithms
Ability to think in content formats, hooks, and storytelling—not just posts
Excellent writing and communication skills
Highly detail-oriented with a strong sense of brand and aesthetics
Fast, proactive, and comfortable in a high-ownership environment

Bonus Points

Experience in podcast/content-led brands
Strong understanding of the Indian startup ecosystem
Comfortable being on camera or directing shoots

Why Join Us

Work directly with top founders and operators
Be part of building a category-defining media brand
High ownership, fast-paced, high-impact role
Opportunity to shape how startup stories are told in India

If This Sounds Like You:

Send us your portfolio + links to work (this is important).

Social Media Manager

Social Media Manager