Company Description

Mookaa is a fast fashion brand that brings cutting-edge, trend-focused designs to modern consumers who value both innovation and quality. Known for its rapid response to evolving trends, Mookaa offers a versatile range of apparel that merges bold streetwear with chic minimalism to suit varied tastes. Built on principles of speed, accessibility, and exceptional design, Mookaa ensures its customers stay ahead in the ever-changing world of fashion. Our collections cater to the dynamic needs of fashion-forward individuals, delivering style that truly makes a statement.

Role Description

Identify, evaluate, and onboard strategic brand partners that align with the company's target audience, values, and growth objectives
Develop and execute co-branded marketing campaigns, product collaborations, and cross-promotional initiatives to drive brand awareness and customer acquisition
Negotiate partnership terms, deliverables, timelines, and promotional opportunities with brands, agencies, and external stakeholders
Manage end-to-end execution of collaboration campaigns, ensuring seamless coordination between internal teams and partner brands
Create integrated promotional strategies across social media, influencer marketing, email marketing, PR, and digital channels to maximize campaign reach and impact
Track, analyze, and report on partnership performance, including reach, engagement, conversions, revenue contribution, and overall ROI
Build long-term relationships with key industry partners, media platforms, creators, and affiliate networks to unlock new growth opportunities
Collaborate with sales, product, and marketing teams to develop exclusive promotions, seasonal campaigns, and launch activations
Source and manage sponsorship opportunities, brand integrations, and event partnerships to enhance market visibility and brand credibility
Ensure all brand collaborations maintain consistency with brand guidelines, messaging, and customer experience standards
Drive customer engagement through giveaway campaigns, contests, referral programs, and community-focused promotional initiatives
Monitor competitor partnerships, industry trends, and emerging collaboration opportunities to maintain a competitive edge in the market
Stay ahead of platform trends, algorithm changes, and emerging formats to continuously innovate and maintain competitive advantage
Plan and manage content calendars, campaign timelines, and production workflows to ensure timely and consistent execution

Qualifications

2–4 years of experience in Brand Marketing, Brand Management, Marketing Communications, or Integrated Marketing, preferably within fashion, lifestyle, beauty, retail, or D2C brands
Proven experience developing and executing brand strategies that drive awareness, customer engagement, brand equity, and business growth
Strong understanding of brand positioning, consumer insights, market trends, and competitive analysis, with the ability to translate insights into impactful brand initiatives
Demonstrated experience planning and executing brand campaigns, product launches, promotional activations, and seasonal marketing initiatives across digital and offline channels
Experience managing brand collaborations, partnerships, sponsorships, and co-marketing initiatives to expand reach, credibility, and customer acquisition
Strong ability to build and maintain a consistent brand identity, voice, and messaging across all customer touchpoints
Proven track record of working with influencers, creators, media partners, agencies, and external stakeholders to deliver successful brand-building campaigns
Excellent storytelling, communication, and presentation skills with the ability to articulate brand vision and campaign strategies effectively
Strong project management skills with experience managing multiple campaigns, stakeholders, budgets, timelines, and deliverables simultaneously
Analytical mindset with the ability to measure campaign effectiveness, evaluate brand performance metrics, monitor brand sentiment, and optimize marketing initiatives based on insights
Experience collaborating with cross-functional teams including marketing, creative, social media, performance, product, merchandising, and sales teams
Strong negotiation and relationship-management skills for managing strategic partnerships, brand collaborations, and vendor relationships

Brand Manager