Responsibilities

Identify and prioritize new Protection design opportunities across Industrial, Telecom, Consumer Electronics, and Automotive segments
Conduct competitive product and pricing analysis and develop differentiated positioning and battle cards
Track and analyze regional electronics manufacturing trends to identify white-space opportunities

Engage directly with key accounts (OEMs, EMS, design houses) to influence protection device selection at the design stage
Support field sales and rep channel with technical selling — including interface-specific protection recommendations, parametric comparisons, and application guidance
Own the design-win pipeline in Salesforce: maintaining opportunity hygiene, track design-in status, and flag risks or acceleration points to management

Develop targeted sales tools: application notes, competitive comparison documents, product selection guides, and training decks
Conduct product and technology training for distribution and rep partners across the region
Create demand generation content for key verticals to support push-pull channel strategy

Act as the regional field voice to the global Business Unit — surfacing competitive threats, unmet application needs, and pricing gaps
Collaborate with global PMMs on product roadmap feedback, customer requirements, and market sizing inputs
Participate in customer calls, rep reviews, and periodic business reviews with distribution partners

Minimum Qualifications

Bachelor's degree in Electronics / Electrical Engineering
3–6 years of experience in semiconductor applications engineering, product marketing, or technical business development
Working knowledge of ESD/TVS & System protection principles and high-speed interface standards (USB, PCIe, HDMI, Ethernet, CAN-FD) is strongly preferred
Experience with the regional OEM/EMS/distributor ecosystem; existing account relationships are a plus
Proficiency in Salesforce CRM or equivalent pipeline management tools
Strong technical communication skills — able to present to both design engineers and procurement/business stakeholders
Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience building data-driven market analysis is a plus
Exposure to automotive electronics (AEC-Q standards, ADAS, EV architectures)
Experience presenting at industry events or authoring technical marketing content
Willingness to travel up to 25%

Product Marketing Engineer