Job Title: Regional Sales Manager – FMCG Sales

Experience: 8 to 12+ Years in FMCG Sales (Minimum 5+ Years in People Management)

Location: Mumbai & Pune (Either City)

Compensation:INR 10 to 12 LPA (Fixed + Variable)

Work Mode: Work From Office

Job Type: Full-Time

Job Brief

We are looking for a seasoned and result-driven Regional Sales Manager to lead and expand FMCG sales across Mumbai and Pune. This role is ideal for a hands-on sales leader with strong exposure to traditional FMCG channels, especially General Trade / Kirana stores as primary points of sale (POS).

The ideal candidate will have a proven track record of building distributor networks from scratch, driving aggressive product placement, and pushing volumes through effective commercial strategies such as advance payments and trade schemes.

You will play a critical role in strengthening market presence, expanding distribution reach, and leading large sales teams to deliver sustainable and profitable growth.

Key Responsibilities

Plan and drive regional sales targets across all FMCG channels, with strong focus on General Trade / Kirana stores as key POS.
Appoint distributors from the ground up, leveraging strong local market knowledge and existing distributor networks (this is a critical responsibility).
Ensure aggressive product placement, visibility, and availability across all mapped outlets.
Lead, guide, and motivate a large sales team (30+ members – direct and indirect) including ASMs, sales officers, and field executives.
Drive market execution by regularly visiting markets to monitor sales performance, outlet coverage, competition activity, and consumer trends.
Execute promotions, brand activations, visibility programs, and trade schemes in coordination with the head office.
Demonstrate strong ability to push products using commercial mechanisms such as advance payments, trade margins, and distributor incentives.
Support hiring, onboarding, training, and performance development of regional sales teams.
Ensure adherence to company policies, reporting systems, and sales processes.
Manage regional profitability, including margins, trade spends, distributor commercials, and operating costs.

Qualifications & Experience

8 to 12+ years of experience in FMCG sales, preferably in General Trade–driven businesses.
Minimum 5+ years of experience in people management, handling large teams (30+ members – direct + indirect).
Strong exposure to FMCG products sold primarily through Kirana / GT outlets.
Proven experience in appointing and managing distributors, with strong local distributor networking capabilities.
Demonstrated ability to drive aggressive product placement and market expansion.
Strong commercial acumen, including advance payment models, trade schemes, and distributor negotiations.
Excellent skills in sales planning, negotiation, distributor management, and performance analytics.
Sound financial understanding and decision-making ability.
Willingness to travel 40–60% within the assigned region.

Why Join Us

Opportunity to lead and build a high-impact FMCG region.
Strong ownership and visibility in the business.
Supportive leadership and collaborative work culture.
Long-term career growth and learning opportunities.
Pride in working with products rooted in tradition and quality.

Application Instructions

If you possess the above qualifications and are driven to excel in FMCG sales leadership, we invite you to apply by sharing your updated resume at [HIDDEN TEXT] or by applying directly through this platform.

Note: While we appreciate every application, only shortlisted candidates will be contacted.

Your understanding is appreciated.

Regional Sales Manager FMCG Sales (General Trade / Kirana Stores Network & Exp is Mandatory)