Summary

The Marketing Analyst plays a key role in driving conversion rate optimization (CRO) and should also possess strong data analytics capabilities. This role focuses on improving the percentage of website visitors who complete desired actions while leveraging data-driven insights. The ideal candidate will analyze data to enhance lead volume and quality, optimize marketing budgets, and improve overall funnel efficiency.

The analyst will track, analyze, and optimize campaigns, generating actionable insights to boost engagement, conversions, and ROI. Candidates with a background in Automotive or Retail industries will be preferred, as it adds valuable domain understanding to the role.

Key Responsibilities

Data Collection Tracking

Track key marketing metrics such as events, conversions, and user interactions across websites and apps using tools like Google Analytics.

Performance Analysis

Monitor KPIs and evaluate user behavior, traffic sources, and engagement across SEO, PPC, social media, and email channels.

Reporting Insights

Build dashboards, visualize data, and present insights to stakeholders with clear recommendations for optimization.

Strategy Optimization

Identify trends, run A/B tests, and optimize campaigns to improve ROI and user experience (UX).

Competitor Market Research

Analyze competitors and industry trends to inform marketing strategies.

Required Qualifications

Bachelors degree in Marketing, Statistics, Data Analytics, or a related field

Minimum 2+ years of experience in marketing analytics

Strong foundation in data analysis and interpretation , with the ability to work on large datasets

Preferred Experience

Experience as a Data Analyst or Marketing Analyst

Background in Automotive or Retail industry (preferred)

Experience In B2B/SaaS Or Digital Trust-driven Industries Such As

Technology
Education
Finance
Healthcare
Insurance
Legal
Real Estate

Key Skills

Strong analytical and critical thinking abilities

Ability to translate complex data into actionable insights

Strong communication and cross-functional collaboration skills

High attention to detail and comfort working with data

Tools Technologies

Web Analytics: Google Analytics, Adobe Analytics

SEO/SEM: SEMrush, Ahrefs, Google Search Console

BI Visualization: Tableau, Power BI, Google Data Studio

CRM / Email / SMS: Salesforce, HubSpot, Acoustic

Mail Platforms: PFL Tactile, Sendoso, Postal

This job is provided by Shine.com

Lead Data Analyst Marketing & Content Analytics

Marketing Data Analyst