tion, audience targeting, and performance analysis to drive high-quality traffic and conversions.

Key Responsibilities

Plan, create, manage, and optimize Google Search and Display campaigns.
Conduct keyword research, competitor analysis, and audience targeting.
Monitor campaign performance and implement strategies to improve CTR, CPC, CPA, and ROAS.
Create compelling ad copies and coordinate with designers for display creatives.
Set up conversion tracking using Google Tag Manager and Google Analytics.
Perform A/B testing on ads, landing pages, and targeting strategies.
Analyze campaign data and prepare regular performance reports.
Manage budgets effectively to maximize campaign efficiency.
Stay updated with Google Ads policies, industry trends, and best practices.
Collaborate with marketing, product, and content teams to achieve business goals.

Required Skills

2+ years of hands-on experience in Google Ads (Search & Display).
Strong understanding of PPC, bidding strategies, keyword planning, and audience segmentation.
Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
Knowledge of remarketing and audience-based campaigns.
Strong analytical and reporting skills.
Experience managing medium to large advertising budgets.
Excellent communication and problem-solving skills.

Skills: google ads,search,google search,display campaigns

Google Ads Specialist (Search & Display)