Role Overview

Position: Social Media and Marketing Coordinator
Location: Microair India Office (Office-based)
Reporting To: Customer Engagement, Sales & Marketing Manager (Australia)
Experience Required: 5+ years
Employment Type: Full-time
Time Zone Flexibility: Must be able to overlap with Australian, Dublin, and occasionally US business hours.

Key Responsibilities
Digital Marketing & Social Media

Manage Facebook, LinkedIn, YouTube, TikTok, and Mailchimp campaigns.
Create and schedule content.
Monitor engagement and performance metrics.

Customer Engagement

Respond to customer inquiries.
Engage with online communities.
Escalate technical queries when required.

Trade Shows & Events

Coordinate event bookings, booth design, suppliers, and promotional materials.
Manage logistics and customer appointments.

Website & Content

Update website content.
Support WordPress and WooCommerce updates.
Implement SEO best practices.

Content Writing

Write marketing content, product descriptions, and user manuals.
Proofread and edit content.
Produce content in clear, simplified English.

Design & Reporting

Create graphics using Canva.
Maintain marketing assets.
Track and report on campaign performance.

Must-Have Skills

5+ years in Digital Marketing/Content Writing.
Excellent written English.
Social media management experience.
Canva proficiency.
Ability to work independently.
Strong communication skills.
MS Office proficiency.

Preferred Skills

Technical documentation/manual writing.
Mailchimp.
WordPress & WooCommerce.
Basic video editing.
Jira experience.

Ideal Candidate Profile

A hands-on digital marketer who can independently manage social media, content creation, customer engagement, event coordination, and basic website updates while collaborating with international teams.

For recruitment, I would recommend targeting candidates with:

Digital Marketing + Content Writing background.
Strong English communication.
Canva and social media management experience.
Experience coordinating events or marketing campaigns.
Availability for occasional evening meetings with Australia/Dublin teams.

Social Media and Marketing Coordinator