Social Media and Marketing Coordinator

Role Overview

• Position: Social Media and Marketing Coordinator
• Location: Microair India Office (Office-based)
• Reporting To: Customer Engagement, Sales & Marketing Manager (Australia)
• Experience Required: 5+ years
• Employment Type: Full-time
• Time Zone Flexibility: Must be able to overlap with Australian, Dublin, and occasionally US business hours.

Key Responsibilities
Digital Marketing & Social Media

• Manage Facebook, LinkedIn, YouTube, TikTok, and Mailchimp campaigns.
• Create and schedule content.
• Monitor engagement and performance metrics.

Customer Engagement

• Respond to customer inquiries.
• Engage with online communities.
• Escalate technical queries when required.

Trade Shows & Events

• Coordinate event bookings, booth design, suppliers, and promotional materials.
• Manage logistics and customer appointments.

Website & Content

• Update website content.
• Support WordPress and WooCommerce updates.
• Implement SEO best practices.

Content Writing

• Write marketing content, product descriptions, and user manuals.
• Proofread and edit content.
• Produce content in clear, simplified English.

Design & Reporting

• Create graphics using Canva.
• Maintain marketing assets.
• Track and report on campaign performance.

Must-Have Skills

• 5+ years in Digital Marketing/Content Writing.
• Excellent written English.
• Social media management experience.
• Canva proficiency.
• Ability to work independently.
• Strong communication skills.
• MS Office proficiency.

Preferred Skills

• Technical documentation/manual writing.
• Mailchimp.
• WordPress & WooCommerce.
• Basic video editing.
• Jira experience.

Ideal Candidate Profile

A hands-on digital marketer who can independently manage social media, content creation, customer engagement, event coordination, and basic website updates while collaborating with international teams.

For recruitment, I would recommend targeting candidates with:

• Digital Marketing + Content Writing background.
• Strong English communication.
• Canva and social media management experience.
• Experience coordinating events or marketing campaigns.
• Availability for occasional evening meetings with Australia/Dublin teams.