Role Overview

We are seeking a proactive and detail-oriented Marketing Executive who will be responsible for driving marketing initiatives, managing internal systems (CRM/BMME), and ensuring effective project planning and execution across marketing and operational activities.

This role requires a combination of marketing expertise, system discipline, and strong project management capabilities to ensure timely delivery, process efficiency, and business alignment.

Key Responsibilities

A. Marketing & Branding

Plan and execute digital marketing campaigns across social media, email, and online platforms
Manage company presence on LinkedIn, Instagram, and other relevant platforms
Coordinate development of website, Advertisement contents, marketing materials, including brochures, presentations, and campaigns
Support lead generation initiatives and align marketing activities with business targets
Work closely with sales teams to support business conversion strategies
Coordinate with external agencies/vendors for campaigns, branding, and events
Ensure brand consistency across all channels

B. Content & Communication

Create and manage marketing content, including posts, newsletters, and client communication
Assist in preparing client presentations and proposals
Ensure all communications comply with UAE regulatory and internal compliance standards

C. System / Software Administration

Manage and maintain internal systems such as CRM / BMME platform requirements and coordination
Generate MIS reports, dashboards, and business insights
Coordinate with IT/vendors for system issues, enhancements, and automation

D. Project Management

Develop project plans, timelines, and task allocations
Track progress and ensure timely delivery of campaigns and initiatives
Coordinate cross-functional teams (sales, operations, IT, external vendors)
Identify risks, bottlenecks, and dependencies, and ensure proactive resolution
Maintain clear documentation and reporting for all ongoing projects
Ensure projects are aligned with business goals, compliance, and quality standards

E. Data & Reporting

Track and analyse campaign performance and ROI
Provide regular updates on lead generation, conversions, and engagement metrics
Maintain high standards of data accuracy and reporting integrity

F. Compliance & Process Adherence

Ensure all activities adhere to UAE regulatory and company compliance requirements
Support implementation of secure data handling and communication protocols

Key Skills & Competencies

Strong understanding of digital marketing and campaign execution
Experience with CRM systems / insurance platforms (preferred)
Solid project management and coordination skills
Strong analytical and reporting capabilities (MIS, dashboards)
Excellent communication and stakeholder management skills
High level of attention to detail and process discipline
Ability to manage multiple priorities and deadlines effectively
Working knowledge of tools like Canva, Excel, or project tracking tools is an advantage

Qualifications & Experience

Bachelor's degree in Marketing, Business Administration, or related field
2–4 years of experience in marketing / operations / project coordination
Experience in insurance or financial services industry (preferred)

Key Performance Indicators (KPIs)

Campaign execution and lead generation performance
Social media engagement and brand visibility
Project delivery timelines and execution quality
System (CRM/BMME) usage, data accuracy, and reporting efficiency
Cross-team coordination and process adherence

Marketing Executive cum System Admin | India