The Digital PR Specialist will support the execution of online PR initiatives designed to strengthen brand authority, build media relationships, and earn highquality digital coverage. This role plays a key part in driving brand visibility through online publications, influencer partnerships, and digital outreach campaigns.

Key Responsibilities

Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
Research, outreach, and maintain databases of media contacts, bloggers, and online publications
Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
Coordinate with link building and media partners for placements, interviews, and online features
Monitor online visibility, brand mentions, publicity results, and digital campaign performance
Assist in managing link building and influencer partnerships, collaborations, and sponsored content
Work closely with SEO and marketing teams to maximize link-building and coverage outcomes
Track performance metrics such as backlinks gained, domain rating, AI/LLM visibility, reach, impressions, and sentiment

Qualifications

Education

Bachelor's Degree in Marketing, Communications, Journalism, or related field

Experience

Minimum 1–2 years experience in digital marketing, campaign management, content creation, or related role preferred (Fresh grads with relevant internships may be considered)

Skills And Competencies

Experience in PR, digital marketing, influencer management, or media relations is a plus
Strong writing, storytelling, and communication skills
Knowledge of digital media trends, online publications, and social platforms
Ability to build relationships with media and external partners
Highly organized, proactive, and able to manage timelines in a fastpaced environment

Working Conditions

Work Location: Makati City / Remote
Work Schedule: Monday–Friday, Flexible Work Schedule

Interested Submit Your Application Below!

Upload Your CV

The Digital PR Specialist will support the execution of online PR initiatives designed to strengthen brand authority, build media relationships, and earn highquality digital coverage. This role plays a key part in driving brand visibility through online publications, influencer partnerships, and digital outreach campaigns.

Key Responsibilities

Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
Research, outreach, and maintain databases of media contacts, bloggers, and online publications
Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
Coordinate with link building and media partners for placements, interviews, and online features
Monitor online visibility, brand mentions, publicity results, and digital campaign performance
Assist in managing link building and influencer partnerships, collaborations, and sponsored content
Work closely with SEO and marketing teams to maximize link-building and coverage outcomes
Track performance metrics such as backlinks gained, domain rating, AI/LLM visibility, reach, impressions, and sentiment

Qualifications

Education

Bachelor's Degree in Marketing, Communications, Journalism, or related field

Experience

Minimum 1–2 years experience in digital marketing, campaign management, content creation, or related role preferred (Fresh grads with relevant internships may be considered)

Skills And Competencies

Experience in PR, digital marketing, influencer management, or media relations is a plus
Strong writing, storytelling, and communication skills
Knowledge of digital media trends, online publications, and social platforms
Ability to build relationships with media and external partners
Highly organized, proactive, and able to manage timelines in a fastpaced environment

Working Conditions

Work Location: Makati City / Remote
Work Schedule: Monday–Friday, Flexible Work Schedule