The Digital PR Specialist will support the execution of online PR initiatives designed to strengthen brand authority, build media relationships, and earn highquality digital coverage. This role plays a key part in driving brand visibility through online publications, influencer partnerships, and digital outreach campaigns.
Key Responsibilities
- Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
- Research, outreach, and maintain databases of media contacts, bloggers, and online publications
- Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
- Coordinate with link building and media partners for placements, interviews, and online features
- Monitor online visibility, brand mentions, publicity results, and digital campaign performance
- Assist in managing link building and influencer partnerships, collaborations, and sponsored content
- Work closely with SEO and marketing teams to maximize link-building and coverage outcomes
- Track performance metrics such as backlinks gained, domain rating, AI/LLM visibility, reach, impressions, and sentiment
Qualifications
Education
- Bachelor's Degree in Marketing, Communications, Journalism, or related field
Experience
- Minimum 1–2 years experience in digital marketing, campaign management, content creation, or related role preferred (Fresh grads with relevant internships may be considered)
Skills And Competencies
- Experience in PR, digital marketing, influencer management, or media relations is a plus
- Strong writing, storytelling, and communication skills
- Knowledge of digital media trends, online publications, and social platforms
- Ability to build relationships with media and external partners
- Highly organized, proactive, and able to manage timelines in a fastpaced environment
Working Conditions
- Work Location: Makati City / Remote
- Work Schedule: Monday–Friday, Flexible Work Schedule
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The Digital PR Specialist will support the execution of online PR initiatives designed to strengthen brand authority, build media relationships, and earn highquality digital coverage. This role plays a key part in driving brand visibility through online publications, influencer partnerships, and digital outreach campaigns.
Key Responsibilities
- Develop and execute link building (off-page SEO) and digital PR campaigns aligned with brand and marketing objectives
- Research, outreach, and maintain databases of media contacts, bloggers, and online publications
- Prepare and distribute link building materials such as but not limited to press releases, media pitches, and press kits
- Coordinate with link building and media partners for placements, interviews, and online features
- Monitor online visibility, brand mentions, publicity results, and digital campaign performance
- Assist in managing link building and influencer partnerships, collaborations, and sponsored content
- Work closely with SEO and marketing teams to maximize link-building and coverage outcomes
- Track performance metrics such as backlinks gained, domain rating, AI/LLM visibility, reach, impressions, and sentiment
Qualifications
Education
- Bachelor's Degree in Marketing, Communications, Journalism, or related field
Experience
- Minimum 1–2 years experience in digital marketing, campaign management, content creation, or related role preferred (Fresh grads with relevant internships may be considered)
Skills And Competencies
- Experience in PR, digital marketing, influencer management, or media relations is a plus
- Strong writing, storytelling, and communication skills
- Knowledge of digital media trends, online publications, and social platforms
- Ability to build relationships with media and external partners
- Highly organized, proactive, and able to manage timelines in a fastpaced environment
Working Conditions
- Work Location: Makati City / Remote
- Work Schedule: Monday–Friday, Flexible Work Schedule
