Job Overview

We are looking for a strategic and result-driven Growth & Marketing Director to lead end-to-end growth initiatives, customer acquisition, and brand positioning. The ideal candidate will have strong experience in EdTech or digital-first businesses, with a proven track record of scaling revenue, optimizing funnels, and leading high-performing teams.

Key Responsibilities

Own and drive overall growth strategy across:

Paid marketing (Google, Meta, YouTube)
Organic channels (SEO, content, social media)
Partnerships & affiliate marketing

Build and optimize end-to-end marketing funnels:

Lead generation Nurturing Conversion Retention

Scale customer acquisition while maintaining optimal CAC vs LTV ratio
Lead and manage cross-functional teams:

Performance marketing
Content & social media
CRM & retention

Plan and execute high-budget campaigns with strong ROI focus
Identify new growth opportunities:

New channels
New markets
Product-market fit improvements

Collaborate with product and sales teams to align marketing with business goals
Implement and optimize marketing automation and CRM systems
Analyze data and present actionable insights to leadership

Key Requirements

7–12 years of experience in growth/marketing roles
Strong experience in EdTech / SaaS / D2C (EdTech preferred)
Proven track record of scaling revenue and user acquisition
Deep understanding of:

Performance marketing
Funnel optimization
Customer lifecycle management

Experience in managing large marketing budgets
Strong analytical mindset with data-driven decision-making
Leadership experience managing teams

Preferred Skills

Experience with tools like:

Google Analytics, Mixpanel, HubSpot, CRM tools

Knowledge of:

Conversion Rate Optimization (CRO)
A/B testing frameworks
Marketing automation

Experience in international market expansion

KPIs / Success Metrics

Customer Acquisition Cost (CAC)
Lifetime Value (LTV)
Conversion Rate (Funnel-wise)
Revenue Growth
ROI / ROAS
Lead-to-Customer Conversion Rate

Skills: teams,edtech,automation,conversion rate,revenue,customer acquisition

Growth & Marketer Director (ONLY FROM EDTECH INDUSTRY)