Title: Social Media Content Creator / Brand Communications Executive

Exp: 1-3 years

Location: Chennai

About Shyaway

Shyaway is India's leading lingerie and innerwear brand, celebrated for its bold designs, inclusive sizing, and fashion-forward sensibility. We're on a mission to make every woman feel confident and comfortable — and our content tells that story every day.

Role Summary

We're looking for a creative, camera-ready Social Media Content Creator to join our Brand team. You'll script, shoot, and publish content that captures Shyaway's voice across Instagram, Facebook, and YouTube — staying ahead of trends and helping our community grow.

Key Responsibilities

Create engaging content for Instagram, Facebook, and YouTube
Confidently appear in reels, videos, and brand-led content
Script, plan, and execute short-form videos aligned with trends, campaigns, and brand voice
Shoot and coordinate content production using mobile or basic camera setups
Edit reels, stories, and social media posts using basic video editing tools
Design story posts, thumbnails, and social media assets using Canva / Photoshop
Stay updated with social media trends, viral formats, and platform algorithm changes
Coordinate with branding and marketing teams for campaign execution
Support content calendar planning and post scheduling
Track content performance and suggest creative improvements based on insights

Requirements

1-3 years of social media or content creation experience
Comfortable and confident on camera
Proficient in Canva / Photoshop, basic video editing tools, and Meta Insights
Creative, trend-aware, and quick to adapt
Fashion or lifestyle content experience is a plus

Preferred Skills

Trend spotting & meme marketing
Strong visual sense and aesthetic judgment
Proactive, self-driven with minimal hand-holding needed

Why Shyaway

Work with one of India's most recognized women's fashion brands
Creative freedom to experiment and grow your personal craft
Collaborate with a passionate, fast-moving team
Be part of content that reaches millions of women across India

To apply, send your portfolio or social media handle to [HIDDEN TEXT]