Role Overview

We are seeking a Campaigns Specialist to join our demand generation team. This role will focus on planning, executing, and optimizing campaigns targeted at CXOs and decision-makers of mid-market and enterprise accounts. The ideal candidate will bring hands-on experience in account intelligence, personalized campaign execution, and multi-channel engagement.

Key Responsibilities

Partner with demand gen and sales teams to design and execute 1:1, 1:few, and 1:many ABM and email campaigns.
Conduct deep account research to uncover buying centers, decision-making structures, and intent signals.
Develop personalized messaging and content tailored to CXO personas across HR, Finance, IT, and Operations.
Manage multi-channel campaigns across LinkedIn, email, paid media, and events with a strong focus on engagement and conversion.
Collaborate with content and design teams to create account-specific assets (microsites, personalized decks, nurture emails, etc.).
Use ABM and marketing automation tools (HubSpot/Marketo, 6sense, or similar) for campaign orchestration and measurement.
Track, analyze, and report campaign performance metrics (engagement rates, influenced pipeline, conversion) and optimize campaigns continuously.
Stay updated on ABM and email campaign best practices and emerging trends to drive innovation in ANSR's demand gen approach.

Skills & Experience Required

3–6 years of experience in B2B demand generation, preferably in services industry.
Strong grasp of B2B buyer journeys, especially in mid-market and enterprise segments.
Hands-on experience with campaign management platforms and CRM/marketing automation tools.
Excellent skills in account research, segmentation, and persona development.
Strong project management and cross-functional collaboration skills.
Data-driven mindset; ability to analyze campaign performance and optimize.
Exposure to GCC/GBS, outsourcing, or enterprise tech industries is a plus.

Senior Associate - Demand Generation/Campaign Specialist